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Alan Chumley | PRincipal of PRooph
https://alanchumley.wordpress.com/about
Senior Vice President, CARMA Inc., Global Media Analysts. Once voted ‘Measurement Maven of the Month’ by KD Paine; high praise from the high preistess ‘o measurement. Former Director of Measurement at Hill and Knowlton Canada. Former VP, Cormex Research, (a Canadian media content analysis and measurement firm). Part-Time Instructor (Research and Measurement) at Ryerson University. Positions in corporate communications including: Bell Canada as Associate Director of Corporate Communication, and ING. Pingb...
alanchumley.wordpress.com
CARMA: my measurement fate / destiny | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/04/14/carma-my-measurement-fate-destiny
Metric Formerly Known as AVE. European Measurement Summit Looks Strong →. CARMA: my measurement fate / destiny. April 14, 2010. This (so far) Canadian-based measurement wonk is packing up both the professional tool box and personal belongings and heading to the USA, Washington DC, for a May 17 start. I`ll be joining CARMA International, Global Media Analysts. In a senior-level management consulting capacity. Founder Albert J. Barr. For more than decade. CARMA has a strong list of international clients.
alanchumley.wordpress.com
4I’s & 7C’s of Social Media Measurement | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/06/29/4-is-7cs-of-social-media-measurement
Observations Post-PRSA-NCC Thoth Awards Judging. Measurement-Related Sessions @ PRSA’s National Conference →. 4I’s and 7C’s of Social Media Measurement. June 29, 2010. Folks chatting / tweeting about social media measurement love to apply cute acronyms or use alliteration to articulate their thinking or their model on how to measure social media. Generally, I find that approach lacking. Great for marketing hyperbole, but light on oomph and methodology. I read a tweet yesterday about the 4 Is:. The so wha...
alanchumley.wordpress.com
Measurement Misstep of the Year Award | PRincipal of PRooph
https://alanchumley.wordpress.com/2009/11/25/measurement-misstep-of-the-year-award
Experiential Marketing Measurement: Bolted-on not Baked-in. Social Media Analytics Report Coming →. Measurement Misstep of the Year Award. November 25, 2009. I’ve tried to strike AVEs from my lexicon. Firms like Influence Communication. Toss it right back on the table in articles like this. About the Cirque du Soliel dude who went up into to space recently. The article, discussed recentlyon the InsidePR podcast. Links to several articles / blog posts the topic:. Ad Eq Hanging Around Like a Bad Smell:.
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Measurement-Related Sessions @ PRSA’s National Conference | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/10/06/measurement-related-sessions-prsas-national-conference
4I’s and 7C’s of Social Media Measurement. Measurement-Related Sessions @ PRSA’s National Conference. October 6, 2010. So many research and/or measurement-related sessions to see at this year’s PRSA National Conference. Looking forward to attending all of these and live tweeting via @CARMA Tweets and/or @alanchumley…keep an eye on @shonali’s #measurepr hashtag:. Communication Measurement on a Shoestring Budget. Sunday, Oct. 17: 8am-12pm. In this interactive workshop, you will explore:. Global 100 largest...
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Places & Spaces | PRincipal of PRooph
https://alanchumley.wordpress.com/places-spaces
CARMA’s LinkedIn Group. CARMA’s Facebook Page. Alan Chumley on LinkedIn. Alan Chumley on Twitter. Alan Chumley’s Measurement Bookmarks on del.icio.us. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email.
alanchumley.wordpress.com
Social Media Analytics Report Coming | PRincipal of PRooph
https://alanchumley.wordpress.com/2009/12/14/social-media-analytics-report-coming
Measurement Misstep of the Year Award. Metric Formerly Known as AVE →. Social Media Analytics Report Coming. December 14, 2009. So glad there are so many very smart social media measurement types out there (I consider myself at best a fast follower not a thought leader in the SocMed measurement space). Case in point: two of the many though leaders out there, Jeremiah Owyang, formerly of Forester, now a partner with the Altimetre Group. And John Lovett from Web Metrics Demystified. Enter your comment here.
alanchumley.wordpress.com
Observations Post-PRSA-NCC Thoth Awards Judging | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/06/24/observations-post-prsa-ncc-thoth-awards-judging
Barcelona Declaration of Research Principles. 4I’s and 7C’s of Social Media Measurement →. Observations Post-PRSA-NCC Thoth Awards Judging. June 24, 2010. This measurement PRoponent / PRomulgator had the honor of reviewing some phenomenal work that some very talented, committed, and hard-working DC-area PR practitioners submitted in consideration for a PRSA-NCC Thoth Award. Congrats and well done. 1 Media relations IS NOT public relations. 2 Objectives, strategies, and tactics ARE NOT the same thing.