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Video Privacy Protection Act and Internet data collection - Mezzobit
https://www.mezzobit.com/vppa-internet-data-collection
Video Privacy Protection Act and Internet data collection. April 3, 2015. Many publishers don’t know that data collection on their video pages may be governed by the Video Privacy Protection Act of 1988 (VPPA), a federal law originally enacted to preserve records of videotape rentals. We thought that this was a good time to explain how video metadata is collected by third parties, including social networks, from publishers’ video pages. We particularly looked at information that could be transmitted ...
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Publishers - Mezzobit
https://www.mezzobit.com/publishers
There’s profit in greater power over your website and audience. Mezzobit increases publisher revenue by 10% with the industry’s only solution to digital problems costing billions: how to reverse low ad viewability and safely generate revenue from programmatic advertising without risking audience data. Free JavaScript tag management. Our TMS is used by more than 500 sites to speed up page load time by more than 30%, slash technology maintenance, and reduce time to deploy new tags from weeks to minutes.
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Viewability Deficit Heavily Impacts Publishers' Bottom Line - Mezzobit
https://www.mezzobit.com/viewability-deficit-heavily-impacts-publishers-bottom-line
Viewability Deficit Heavily Impacts Publishers’ Bottom Line. While on principle most publishers want to raise their numbers, they could still benefit from some clarity about what is being lost when they lag behind industry standards. Measurement is essential in gauging performance and overall value for the buyer, but sellers needs something equally tangible to bring more transparency to their own bottom line. For instance, if the average publisher viewability score is around 50%, that means on average pu...
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News from Mezzobit and the wider digital world - Mezzobit
https://www.mezzobit.com/blog
Rise of programmatic and header bidding: Survey of ad-tech on top 100 media sites. Rise of programmatic and header bidding: Survey of ad-tech on top 100 media sites. It’s no surprise that display ad transactions are becoming increasingly automated — with 72% of US digital ad spend projected to be handled through programmatic channels in 2017. We used Mezzobit’s powerful Instant Scan. The average site had 185 JavaScript tags. In total, we saw 463 companies. Seventy-six percent of sites. With an average of...
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About - Mezzobit
https://www.mezzobit.com/about-mezzobit
Mezzobit: Created to be the ally of digital publishers and marketers. For digital enterprises today, the cost of doing business is to entrust dozens or sometimes hundreds of third parties with access to valuable audiences. After suffering through this problem as longtime digital executives, our founders launched Mezzobit to restore first-party control over audiences and data. For any company with an online presence. Using our simple cloud platform. Leadership team of digital veterans. Joe is a seasoned i...
mezzobit.com
News from Mezzobit and the wider digital world - Mezzobit
https://www.mezzobit.com//blog
Rise of programmatic and header bidding: Survey of ad-tech on top 100 media sites. Rise of programmatic and header bidding: Survey of ad-tech on top 100 media sites. It’s no surprise that display ad transactions are becoming increasingly automated — with 72% of US digital ad spend projected to be handled through programmatic channels in 2017. We used Mezzobit’s powerful Instant Scan. The average site had 185 JavaScript tags. In total, we saw 463 companies. Seventy-six percent of sites. With an average of...
mezzobit.com
admin, Author at Mezzobit
https://www.mezzobit.com/author/admin
This author has not yet filled in any details. So far admin has created 46 blog entries. Super (Data) Tuesday: What presidential campaign websites look like behind the scenes. As candidates spread across America today, glad-handing with voters in diners and American Legion posts trying to round up votes, they’re also trying to collect something else online: your data. We did a quick scan of all of the major candidates’ websites to see what sorts of data collection and tracking is going on. The most busin...
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Products - Mezzobit
https://www.mezzobit.com/products
Audience Value Platform helps digital enterprises overcome critical challenges. Doing business online demands that your websites and mobile apps interact with dozens, sometimes hundreds, of business partners. But each piece of third-party code embedded in your digital properties places a tax on your business: slower performance, higher technology maintenance, and unknown leakage of visitor value. And if we can observe it, we can control it. For digital publishers, as ad viewability scores drops, so does ...
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Marketers - Mezzobit
https://www.mezzobit.com/marketers
Choose how your partners interact with your visitors. Let’s say you own a brick-and-mortar store and every one of your vendors, from the janitorial service to the coffee supplier, had complete access to your customers and information about what they bought, when they visited, and where they came from. Crazy, isn’t it? But that’s exactly what happens when you embed third-party data tags on your website. Mezzobit stops the madness and secures your valuable customer data. Free JavaScript tag management.
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