ashtonmedia.blogspot.com
Adcouver: 'WE', not 'ME'
http://ashtonmedia.blogspot.com/2006/06/we-not-me.html
A West-coaster's take on the world of marketing. When Does It End? Newspaper: Online vs Print. Blog-based Campaign Takes Top Prize. You might have to fire your media rep. New and Improved. But certainly not different. Community, a la BK. SPEND NO MONEY ON MARKETING. WE', not 'ME'. I subscribe to a weekly e-mail newsletter from. The Wizard of Ads. Each Monday morning, I come into my office, open my e-mail, and find a gem of a read from Mr Williams himself to pore over as I enjoy my AM cuppa joe. I think w...
ashtonmedia.blogspot.com
Adcouver: June 2007
http://ashtonmedia.blogspot.com/2007_06_01_archive.html
A West-coaster's take on the world of marketing. This is VERY cool. Like a 21st century version of table-top Pac-Man. :o). Links to this post. The NHL and its Quest for the Elusive Hockey Fan. A little marketing perspective, Canadian-style. Inspired by Mack's post. Today about evangelism and a loyal fan base, I thought I'd write about something near and dear to my heart, both personally and professionally. The National Hockey League. But am I right? I think the NHL has missed the mark (badly) in their ap...
ashtonmedia.blogspot.com
Adcouver: May 2007
http://ashtonmedia.blogspot.com/2007_05_01_archive.html
A West-coaster's take on the world of marketing. Well, lookie here. If it isn't an old familiar name showing his face 'round these parts once again. Me. The hiatus has been much longer than originally anticipated, and there are endless stories and whatnot to recount as I ease back into the saddle. But I'll save those tales for another day. Today is a day of celebration and renewed enthusiasm as I start afresh, looking to pick up where I left off many moons ago right here on this very page. In the meantim...
ashtonmedia.blogspot.com
Adcouver: July 2006
http://ashtonmedia.blogspot.com/2006_07_01_archive.html
A West-coaster's take on the world of marketing. Highs and Lows of New Media. As if we all needed a reminder about the ongoing shift in media,. Mr Rubel brings it firmly to our attention. YouTube reaches the milestone of 100 million video streams per day. The four major television networks see record ratings lows. Welcome to the new world, everyone. The train's a' comin'. Folks You can let it hit you straight on, or you can jump on for the ride. It's up to you. Links to this post. From Vancouver, Canada.
ashtonmedia.blogspot.com
Adcouver: On the Surface...
http://ashtonmedia.blogspot.com/2007/06/on-surface.html
A West-coaster's take on the world of marketing. The NHL and its Quest for the Elusive Hockey Fan. Highs and Lows of New Media. A Community of Devils. WE, not ME. When Does It End? This is VERY cool. Like a 21st century version of table-top Pac-Man. :o). Links to this post. From Vancouver, Canada. Drop me a line. The NHL and its Quest for the Elusive Hockey Fan. Highs and Lows of New Media. A Community of Devils. WE, not ME. When Does It End? Marketing Profs: Daily Fix. What's Your Brand Mantra?
ashtonmedia.blogspot.com
Adcouver: August 2006
http://ashtonmedia.blogspot.com/2006_08_01_archive.html
A West-coaster's take on the world of marketing. People prefer routine. I'm pretty sure. Wake up at 5am. Make coffee. Have a shower. Go to work. It's lather, rinse, repeat, right? I say this because I had a little encounter this morning that made me realize how habitual we often get in our day to day lives. More importantly, it made me realize just how unconsciously intertwined in our everyday lives these routines come to be. And when those routines suddenly change, it can all go t* * up. Well, this morn...
ashtonmedia.blogspot.com
Adcouver: Highs and Lows of New Media
http://ashtonmedia.blogspot.com/2006/07/highs-and-lows-of-new-media.html
A West-coaster's take on the world of marketing. A Community of Devils. WE, not ME. When Does It End? Newspaper: Online vs Print. Blog-based Campaign Takes Top Prize. You might have to fire your media rep. New and Improved. But certainly not different. Highs and Lows of New Media. As if we all needed a reminder about the ongoing shift in media,. Mr Rubel brings it firmly to our attention. YouTube reaches the milestone of 100 million video streams per day. And about time you got back to posting! WE, not ME.
ashtonmedia.blogspot.com
Adcouver: Man Laws
http://ashtonmedia.blogspot.com/2006/06/man-laws.html
A West-coaster's take on the world of marketing. A Community of Devils. WE, not ME. When Does It End? Newspaper: Online vs Print. Blog-based Campaign Takes Top Prize. You might have to fire your media rep. New and Improved. But certainly not different. Community, a la BK. This is an absolute beauty. I couldn't help but bring this to the attention of my faithful followers. Not the usual 'emotionally compelling' creative that I like - but beer ads never are. They're just plain funny. Links to this post.
ashtonmedia.blogspot.com
Adcouver: May 2006
http://ashtonmedia.blogspot.com/2006_05_01_archive.html
A West-coaster's take on the world of marketing. You might have to fire your media rep. As some of you may already know, my media background prior to my current role was in radio. When I first got into the industry (working for. I grew up listening to, might I add), I didn't know the rules of the game. I always thought the cardinal rule in media was to be where. The eyeballs / ears / etc are. What you say to your customer. I say this to all the business owners and marketing managers and the like reading ...
ashtonmedia.blogspot.com
Adcouver: When Does It End?
http://ashtonmedia.blogspot.com/2006/06/when-does-it-end.html
A West-coaster's take on the world of marketing. Newspaper: Online vs Print. Blog-based Campaign Takes Top Prize. You might have to fire your media rep. New and Improved. But certainly not different. Community, a la BK. SPEND NO MONEY ON MARKETING. When Does It End? So there you are, behind the counter of your store. You just finished a big sale, and your new customer just walked out the door, box in hand, completely satisfied with the purchase he / she just made. If you think it ends there, you're wrong.