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The Marketing Guy™

The Marketing Guy™. Brands Through My Eyes. Friday, March 14, 2008. I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead. She pointed out 3 things that leading brands have, which are. 1) Ability to improvise. 2) Focus on one or two things that set them apart: Niches. 3) They spend more time on things that count: their customers. The part of the post that grabbed my attention was this advertisement. Thursday, February 2...

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The Marketing Guy™. Brands Through My Eyes. Friday, March 14, 2008. I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead. She pointed out 3 things that leading brands have, which are. 1) Ability to improvise. 2) Focus on one or two things that set them apart: Niches. 3) They spend more time on things that count: their customers. The part of the post that grabbed my attention was this advertisement. Thursday, February 2...
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The Marketing Guy™ | themarketinguy.blogspot.com Reviews

https://themarketinguy.blogspot.com

The Marketing Guy™. Brands Through My Eyes. Friday, March 14, 2008. I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead. She pointed out 3 things that leading brands have, which are. 1) Ability to improvise. 2) Focus on one or two things that set them apart: Niches. 3) They spend more time on things that count: their customers. The part of the post that grabbed my attention was this advertisement. Thursday, February 2...

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themarketinguy.blogspot.com themarketinguy.blogspot.com
1

The Marketing Guy™: Eunice Olsen - Redken's First Official Spokeswoman

http://themarketinguy.blogspot.com/2008/02/eunice-olsen-redkens-first-official.html

The Marketing Guy™. Brands Through My Eyes. Wednesday, February 20, 2008. Eunice Olsen - Redken's First Official Spokeswoman. Caught sight of news of Eunice Olsen being chosen as the spokeswoman for Redken. In Singapore from Marketing Interactive. A press statement issued by L'Oreal Singapore said Olsen was the perfect choice with her graceful sophisticiation and perfect marriage of brain, beauty, attitude and style. This kinda made me wonder, what goes into the criteria for selecting a face of a brand?

2

The Marketing Guy™: Online Adverting - The Sequel

http://themarketinguy.blogspot.com/2008/02/online-adverting-sequel.html

The Marketing Guy™. Brands Through My Eyes. Monday, February 18, 2008. Online Adverting - The Sequel. This is a follow up from my previous post about Online Adverts. Today, while on MSN, at the bottom of the window displayed the words " Discover the NUS difference for yourself. Visit joinus.sg. Then while I was on Facebook, this large and rather noticeable ad by NTU. Caught my attention at the side. And how effective are these adverts in pulling the top students to the local universities? I think Marketi...

3

The Marketing Guy™: Online Adverts - How effective are they?

http://themarketinguy.blogspot.com/2008/02/online-adverts-how-effective-are-they.html

The Marketing Guy™. Brands Through My Eyes. Sunday, February 17, 2008. Online Adverts - How effective are they? While surfing on Soccernet. An advert caught my eye. The words "Our Army, The Decisive Force" flashed across the top of the webpage (Notice the black banner in the picture above). Not that I was any tempted to click on it, but a question popped in my head : Just how effective are these adverts? No doubt, Soccernet. This instantly reminded me of a recent report by Fournaise Marketing. Hmm, will ...

4

The Marketing Guy™: February 2008

http://themarketinguy.blogspot.com/2008_02_01_archive.html

The Marketing Guy™. Brands Through My Eyes. Tuesday, February 26, 2008. Something about Brand Advocacy. Something about Brand Advocacy which I have keen interest in exploring. Will come back and touch on it when time allows. Let me know your views if any. Cheers! Http:/ www.webershandwick.com/Default.aspx/Insights/ThoughtLeadership/ThoughtLeadership/2007/Advocacy-TheNextWave. Thursday, February 21, 2008. Brand Values versus Practicality. I believe as marketers of the new age, values are meant to be shape...

5

The Marketing Guy™: Brand Values versus Practicality

http://themarketinguy.blogspot.com/2008/02/brand-values-versus-practicality.html

The Marketing Guy™. Brands Through My Eyes. Thursday, February 21, 2008. Brand Values versus Practicality. Currently doing a case study on a suncare brand in Singapore. Went for an session with the brand manager to gain an in-depth understanding of the brand's history, values and functions thus far. No doubt, values add as the guiding principles for any brand to follow and adhere to. But does this discipline come at the expense of new opportunities left unexplored? What do you think? I think Marketing is...

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lonelymarketer.com lonelymarketer.com

The Lonely Marketer » Blog Archive » A True Story About a Chair

http://www.lonelymarketer.com/2008/02/24/a-true-story-about-a-chair

A discussion for the small business marketing manager. Marketing Misfire Photo of the Week. I couldn't resist taking this photo while walking around in Manhattan. I'll leave the company name out of it but this was their main marketing message on the front of the building. They may want to consider. Beginner's Guide to Video Marketing. Home Delivery Dry Cleaning Case Study: How Performance. Hotel Video Marketing - Good Tool or Not? 5 Steps To Analyzing That New Marketing Effort. A True Story About a Chair.

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The Marketing Update | The Marketing Update is the blog for Ken Mackenzie Communications, a marketing and public relations consultancy, based in Sydney, Australia

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The Marketing Guy™

The Marketing Guy™. Brands Through My Eyes. Friday, March 14, 2008. I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead. She pointed out 3 things that leading brands have, which are. 1) Ability to improvise. 2) Focus on one or two things that set them apart: Niches. 3) They spend more time on things that count: their customers. The part of the post that grabbed my attention was this advertisement. Thursday, February 2...

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