the-ad-pit.blogspot.com
the-ad-pit: Your World? Taglines are not just words.
http://the-ad-pit.blogspot.com/2014/10/your-world-taglines-are-not-just-words.html
Friday, October 24, 2014. Taglines are not just words. I think it's easy sometimes to forget that everything that we produce in advertising needs to be accurate. Not that the average agency person lies or sets out to mislead, in my experience it's quite the opposite. but we like to give clients meaningful, powerful words to describe themselves. Taglines are not just words. I was looking at ANZ the other day, and was reminded of something Rob Campbell. I think the same is true for ANZ. Let's just state up...
the-ad-pit.blogspot.com
the-ad-pit: Seven brides for seven creative brothers
http://the-ad-pit.blogspot.com/2014/10/seven-brides-for-seven-creative-brothers.html
Wednesday, October 29, 2014. Seven brides for seven creative brothers. I saw an article the other day that made me kind of sad. It appeared to demonstrate just how one sided the advertising industry still is. Important obvious disclaimer: This is in no way a criticism of the work of these individuals. It was in Brand Republic, and happily declared that Saatchi's in London had announced seven new creative hires! White guy, dark hair. White guy, dark hair. White guy, dark hair. White guy, dark hair. The in...
the-ad-pit.blogspot.com
the-ad-pit: Persperinnovation.
http://the-ad-pit.blogspot.com/2015/08/persperinnovation.html
Friday, August 14, 2015. Great new post on the hard work behind Innovation over at Mr Hovells Northern Planner blog. I suggest you take a look. Rob Mortimer (aka Famous Rob). Subscribe to: Post Comments (Atom). Rob Mortimer (aka Famous Rob). Ad planner / Digital Strategist type person. FamousRob on Twitter. View my complete profile. Don't Take No Guff. Anyway, ive been wondering what to make of the new John Smiths barred campaign. Inititally its neith. Wiki'd. I Can't Believe I Typed That. This is a sign.
the-ad-pit.blogspot.com
the-ad-pit: Labour Marketing Isn't Working
http://the-ad-pit.blogspot.com/2015/07/labour-marketing-isnt-working.html
Thursday, July 09, 2015. Labour Marketing Isn't Working. Perhaps one of the last truly impactful (in a positive way) election ads. Image from: http:/ www.hallandpartners.com/blogpost/birthdayptone. The last general election in the UK was one of the most disappointing events I've seen in a long long time. The apparent complete lack of knowledge and judgement by the British people was on a scale that makes American politics look sane. So what can we do about this? 8220;George Osborne lost $13bn of taxpayer...
the-ad-pit.blogspot.com
the-ad-pit: November 2014
http://the-ad-pit.blogspot.com/2014_11_01_archive.html
Wednesday, November 12, 2014. Looking backward to look forwards. Sometimes I think it's okay to say. you know, what we did a while back was pretty damn good. Perhaps we should something similar again. Take the best of the past, moments that people connect with the brand, and combine it with the present and future to step forward. In a way, what Qantas have done with their latest campaign is exactly that. This is Still Call Australia Home Real Customers John Lewis Soundtrack. When I was planning my move t...
the-ad-pit.blogspot.com
the-ad-pit: September 2014
http://the-ad-pit.blogspot.com/2014_09_01_archive.html
Wednesday, September 24, 2014. Over the years I've noticed there are quite a few members of the follically challenged community in planning and media strategy. I haven't yet established if there's a direct correlation, perhaps thinking a lot requires a cool head? I suppose the nearest equivalent I see in girls are those who think wearing waaaay too much makeup looks better than none. Here are my favourites:. 1 The 'Ah fuck it.'. 2 The Donald Trump. 3 The Bobby Charlton. 5 The Lewis Hamilton. These guys k...
the-ad-pit.blogspot.com
the-ad-pit: July 2015
http://the-ad-pit.blogspot.com/2015_07_01_archive.html
Thursday, July 09, 2015. Labour Marketing Isn't Working. Perhaps one of the last truly impactful (in a positive way) election ads. Image from: http:/ www.hallandpartners.com/blogpost/birthdayptone. The last general election in the UK was one of the most disappointing events I've seen in a long long time. The apparent complete lack of knowledge and judgement by the British people was on a scale that makes American politics look sane. So what can we do about this? 8220;George Osborne lost $13bn of taxpayer...
the-ad-pit.blogspot.com
the-ad-pit: Flake it til you make it
http://the-ad-pit.blogspot.com/2014/11/flake-it-til-you-make-it.html
Thursday, November 06, 2014. Flake it til you make it. Every year we see loads of brand crossovers, where a company (usually a big holding brand) mixes together two products in order to try and leverage the benefits of each. Makes sense in most regards. Oreo bits in chocolate, that's pretty awesome. Chocolate in Philadelphia. maybe! One brand crossover that I'm currently intrigued by is between two brands that maybe don't match quite as well as those. Head and Shoulders with Old Spice. Or at the very lea...
the-ad-pit.blogspot.com
the-ad-pit: October 2014
http://the-ad-pit.blogspot.com/2014_10_01_archive.html
Wednesday, October 29, 2014. Seven brides for seven creative brothers. I saw an article the other day that made me kind of sad. It appeared to demonstrate just how one sided the advertising industry still is. Important obvious disclaimer: This is in no way a criticism of the work of these individuals. It was in Brand Republic, and happily declared that Saatchi's in London had announced seven new creative hires! White guy, dark hair. White guy, dark hair. White guy, dark hair. White guy, dark hair. The in...
the-ad-pit.blogspot.com
the-ad-pit: Be Faster! Nice Work For John West
http://the-ad-pit.blogspot.com/2013/01/be-faster-nice-work-for-john-west.html
Wednesday, January 16, 2013. Nice Work For John West. I love it when agencies and brands respond quickly to things going on in popular culture. Specsavers have always been fantastic at this, sometimes even being in the newspapers on the same day as the story they are referring to. (E.g.: The South/North Korea flag issue last year). I haven't seen it published anywhere yet, but I hope it is. It deserves to be. Rob Mortimer (aka Famous Rob). Subscribe to: Post Comments (Atom). Rob Mortimer (aka Famous Rob).
