marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: …and why not theatres?
http://marketingmaayaajaalam.blogspot.com/2012/04/and-why-not-theatres.html
Markets change faster than Marketing. Let's play catch up! Friday, April 06, 2012. 8230;and why not theatres? Continuing from where I left……let’s talk about theatres now. Think of any theatre in your city. Now……here is your question. What comes to your mind first when you think of it? If you were the theatre owner, would you be worried? You better be. You just realized your brand means nothing to the consumer. Even worse, your brand means nothing to you! Why should theatres be positioned you ask? Thereby...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: It's payback time!
http://marketingmaayaajaalam.blogspot.com/2012/01/its-payback-time.html
Markets change faster than Marketing. Let's play catch up! Saturday, January 28, 2012. Hindu Muslim clashes be damned…for a while. For now, the fun and focus is the Hindu TOI war! Boy, is the Maha Vishnu of Mount Road taking the Times of India for a roaring ride or what. But I didn’t expect The Hindu to come out with a hard-hitting campaign to retaliate TOI’s sledge. Damn; here is a brand that had never even advertised once in their 135 year lifetime; far less taking a competitor head on. And therein lay...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 12/01/2012 - 01/01/2013
http://marketingmaayaajaalam.blogspot.com/2012_12_01_archive.html
Markets change faster than Marketing. Let's play catch up! Monday, December 17, 2012. Words mean nothing but matter much. More so in marketing. To mean one thing and to say it with the right word or phrase is a challenge in itself. Finding the right set of words to express your brand’s offering proves elusive at best and counter-productive at worst. See, how one word makes a difference! A wrong word in a wrong context could alter the meaning completely. Yet, in English all those different words gets ...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 10/01/2011 - 11/01/2011
http://marketingmaayaajaalam.blogspot.com/2011_10_01_archive.html
Markets change faster than Marketing. Let's play catch up! Tuesday, October 18, 2011. One of the many joys of collecting articles, notes, reading materials etc., and filing them under different folders is finding something when you least expect it. As is this discovery today – an old but interesting list of questions that requires you to think laterally if you wish to solve them. 3 Can you name three consecutive days without using the words Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday?
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 01/01/2012 - 02/01/2012
http://marketingmaayaajaalam.blogspot.com/2012_01_01_archive.html
Markets change faster than Marketing. Let's play catch up! Saturday, January 28, 2012. Hindu Muslim clashes be damned…for a while. For now, the fun and focus is the Hindu TOI war! Boy, is the Maha Vishnu of Mount Road taking the Times of India for a roaring ride or what. But I didn’t expect The Hindu to come out with a hard-hitting campaign to retaliate TOI’s sledge. Damn; here is a brand that had never even advertised once in their 135 year lifetime; far less taking a competitor head on. And therein lay...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 11/01/2012 - 12/01/2012
http://marketingmaayaajaalam.blogspot.com/2012_11_01_archive.html
Markets change faster than Marketing. Let's play catch up! Friday, November 23, 2012. The College of Veterinary and Animal Sciences, Pookot in Wayanad district of Kerala, has recently launched two products in the market – ‘Cow Urine’ and ‘Panchagavya’ – targeted at the organic farming sector. One can safely say the veterinary college now has two strong brands in its arsenal - no pun intended! Would someone be sitting backstage and monitoring the cows? The first pee - the product - is clear though. Th...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 12/01/2011 - 01/01/2012
http://marketingmaayaajaalam.blogspot.com/2011_12_01_archive.html
Markets change faster than Marketing. Let's play catch up! Sunday, December 18, 2011. There seems to be a sudden dearth of celebrities to endorse brands. Then what explains even competing brands signing up erstwhile celebrities of their competitors? What about the case of Sachin being signed up by Coke. This cola bottle sized celebrity was seen endorsing Pepsi for more than a decade. Now that you put a Coke in his hand, is the general public supposed to forget Pepsi? Who are they kidding? Having tied the...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: Mind your own business. Define it deftly.
http://marketingmaayaajaalam.blogspot.com/2012/11/mind-your-own-business-define-it-deftly.html
Markets change faster than Marketing. Let's play catch up! Wednesday, November 07, 2012. Mind your own business. Define it deftly. Bottlenecks are at the top, as the old saying goes. Most problems afflicting businesses start right up there – at the top! The late Theodore Levitt said it so eloquently fifty two years ago in his path-breaking (and one of my favourite) article in the Harvard Business Review titled ‘Marketing Myopia’. Post the speech, during the open session, most match box manufacturers had ...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: Fast girls. Fast times. Fastrack.
http://marketingmaayaajaalam.blogspot.com/2012/07/fast-girls-fast-times-fastrack.html
Markets change faster than Marketing. Let's play catch up! Tuesday, July 17, 2012. Fast girls. Fast times. Fastrack. I have a problem. It all started with Fastrack; more with their latest ads. I saw two of them in the recent past. One, where a girl wakes up one morning from God-knows-where having spent the night with devil-knows-whom and wears her stuff on the way to who-knows-to-who-else! Agreed there are quite a few flirtatious, frivolous and fun-seeking girls who are extremely promiscuous, highly infl...
marketingmaayaajaalam.blogspot.com
Marketing Maayaajaalam: 07/01/2011 - 08/01/2011
http://marketingmaayaajaalam.blogspot.com/2011_07_01_archive.html
Markets change faster than Marketing. Let's play catch up! Monday, July 18, 2011. Woman’s wear down….and Funfills! Found two contrasting news items in the business press last week. Two different news pertaining to two different companies yet with one underlying theme – sheer stupidity! The first news item was about Blackberry’s, the clothing company. They have decided to pull down their woman’s wear. No damn it, not in the sexual sense of the phrase! And what is it now? Links to this post. Http:/ www....
