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Tom Kirwan - Marketing For a Digital World

Tom Kirwan – Marketing For a Digital World. Content is Core But It is The Connections That Make Brands. February 28, 2013. The Econsultancy 2013 Digital Trends report. Tells us that content marketing in conjunction with social media and the ability to distribute on every platform are the big trends for digital marketers this year. Content Without Connections is Just Noise. Making connections are where the true benefits for a brand lies. The content and the story telling are creative tools to make the...

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Tom Kirwan - Marketing For a Digital World | tkirwan.com Reviews

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Tom Kirwan – Marketing For a Digital World. Content is Core But It is The Connections That Make Brands. February 28, 2013. The Econsultancy 2013 Digital Trends report. Tells us that content marketing in conjunction with social media and the ability to distribute on every platform are the big trends for digital marketers this year. Content Without Connections is Just Noise. Making connections are where the true benefits for a brand lies. The content and the story telling are creative tools to make the...

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1 resume

2 posts

3 online media buying/planning

4 digital strategy

5 facebook

6 mobile

7 split testing

8 email marketing

9 social media

10 leave a comment

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Tom Kirwan - Marketing For a Digital World | tkirwan.com Reviews

https://tkirwan.com

Tom Kirwan – Marketing For a Digital World. Content is Core But It is The Connections That Make Brands. February 28, 2013. The Econsultancy 2013 Digital Trends report. Tells us that content marketing in conjunction with social media and the ability to distribute on every platform are the big trends for digital marketers this year. Content Without Connections is Just Noise. Making connections are where the true benefits for a brand lies. The content and the story telling are creative tools to make the...

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tkirwan.com

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Mobile | Tom Kirwan - Marketing For a Digital World

http://tkirwan.com/category/digital-marketing-posts/mobile

Tom Kirwan – Marketing For a Digital World. June 21, 2011. The Who sang it in 1971 and in 2011 it is where the Internet is rapidly going. To put the rise of the mobile Web in to perspective, I pulled the following graph from Coremetrics 4th Annual Online Retail Holiday Readiness Report. Time to Get Mobile. With the ever increasing adoption of Web enabled mobile devices the Web will be untethered from the “traditional” computer browser environment. Econsultancy put a great infographic together. Don’...

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Online Media Buying/Planning | Tom Kirwan - Marketing For a Digital World

http://tkirwan.com/category/digital-marketing-posts/online-media-buyingplanning

Tom Kirwan – Marketing For a Digital World. Retargeting TV Viewers Online. Now You Can. January 17, 2013. I think I will need a demo to fully understand how it is possible, but a NYC based company, Collective, has announced the launch of a new product that retargets TV viewers online and enables better coordination between the TV and digital buy. Brings up some interesting possibilities. I will be interested in hearing more about its effectiveness once it is deployed in a few campaigns. May 17, 2012.

3

Fans Do Not Equate with Brand Engagement on Facebook | Tom Kirwan - Marketing For a Digital World

http://tkirwan.com/2012/06/12/fans-do-not-equate-with-brand-engagement-on-facebook

Tom Kirwan – Marketing For a Digital World. Guaranteed Social Media Success. Retargeting TV Viewers Online. Now You Can. →. Fans Do Not Equate with Brand Engagement on Facebook. June 12, 2012. A research study conducted by The Institute for Marketing Science, University of Southern Australia. Contains some revealing insights in to the relationship between a brand’s Facebook fans and the “engagement” of these fans with the brand. Read the full report (opens as a printable document). Enter your comment here.

4

Digital Strategy | Tom Kirwan - Marketing For a Digital World

http://tkirwan.com/category/digital-marketing-posts/digital-strategy

Tom Kirwan – Marketing For a Digital World. Content is Core But It is The Connections That Make Brands. February 28, 2013. The Econsultancy 2013 Digital Trends report. Tells us that content marketing in conjunction with social media and the ability to distribute on every platform are the big trends for digital marketers this year. Content Without Connections is Just Noise. Making connections are where the true benefits for a brand lies. The content and the story telling are creative tools to make the...

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Uncategorized | Tom Kirwan - Marketing For a Digital World

http://tkirwan.com/category/uncategorized

Tom Kirwan – Marketing For a Digital World. Round Up of Interesting Links, Articles and Miscellaneous Stuff – Friday June 1st, 2012. June 1, 2012. CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI. Why Clay Shirky is right and Warren Buffett is wrong. Wasting Time Is New Divide in Digital Era. The Digital Divide updated for the social media world where access to the Internet is not the problem but what different socio-economic groups do with this access. Read – well-healed ...The Nie...

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Tom Kirwan - Marketing For a Digital World

Tom Kirwan – Marketing For a Digital World. Content is Core But It is The Connections That Make Brands. February 28, 2013. The Econsultancy 2013 Digital Trends report. Tells us that content marketing in conjunction with social media and the ability to distribute on every platform are the big trends for digital marketers this year. Content Without Connections is Just Noise. Making connections are where the true benefits for a brand lies. The content and the story telling are creative tools to make the...

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