totalcruft.com
Total CruftApril 8, 2011. I developed this application to help evaluate concepts, stories, or messaging against six factors: Simplicity, Concreteness, Credibility, Emotion, Unexpectedness, and Narrative. It produces an estimated “Concept Stickiness” value and fingerprint for qualitative comparison. I am still working to provide more contextual help and guidance within the utility. The CSM is a work in progress. Please submit comments or suggestions. Tool to quickly open Twitter account pages. April 8, 2011. In emai...
http://www.totalcruft.com/