Getting buy-in for web analytics in Higher Education institutions is sometimes a challenge. This blog attempts to show the importance of web analytics and how it can help you gain insights into your marketing and website optimization efforts.
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Trending Upward: Web Analytics for Higher Education Trending Upward | trendingupward.net Reviews
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Getting buy-in for web analytics in Higher Education institutions is sometimes a challenge. This blog attempts to show the importance of web analytics and how it can help you gain insights into your marketing and website optimization efforts.
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Why Segmentation is Essential « Trending Upward Trending Upward
http://www.trendingupward.net/2009/06/why-segmentation-is-essential
Web analytics for higher education. We have major issues with our analytics! 4 Quick Ways to Clean House Using Web Analytics. Why Segmentation is Essential. We all know the worthlessness of the data puke. Our analytics tool can give us so much data. Then we realize that we have no idea what to do with it all. Goals and key performance indicators. KPIs) are so important. What metrics should you use to see if your Web site is meeting its goals? This is where segmentation comes in. So you build your segment...
5 Segments to Help You Gain Insights « Trending Upward Trending Upward
http://www.trendingupward.net/2010/03/5-segments-help-gain-insights
Web analytics for higher education. Laquo; Web Analytics Community at Penn State. Must Read Book – Advanced Web Metrics with Google Analytics – Second Edition. 5 Segments to Help You Gain Insights. I’ve written about segmentation. IE users view 7 pages per visit. Firefox users view 4 pages per visit. Chrome users view 2 pages per visit. Mobile users only view 1 page per visit. Campaign A users only view 1 page per visit. The fact that my site averages 5 pages per visit actually tells me absolutely nothing.
Using Google Analytics Events and Custom Reports to Help Track Off-Site Conversions « Trending Upward Trending Upward
http://www.trendingupward.net/2011/02/using-google-analytics-events-and-custom-reports-to-track-off-site-links
Web analytics for higher education. Laquo; Visitor Recency – How long has it been since they’ve come back? Web Analytics and a Website Redesign. Using Google Analytics Events and Custom Reports to Help Track Off-Site Conversions. By using a combination of Google Analytics events and custom reports, tracking the off-site conversion is a little easier. Does this give us a direct link from the visitor on the website to the actual conversion (if the conversion is off-site)? If you want to track an outbound l...
Trending Upward: Web Analytics for Higher Education Trending Upward
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Web analytics for higher education. Web analytics limitations … and a bright future. January 4th, 2010. I recently read Joseph Carrabis’ fantastic posts –. The Unfulfilled Promise of Online Analytics. If you haven’t read them already – do so. They are so thought-provoking and written like no other analytics posts you’ll ever read. Really great stuff. For an analytics evangelist like myself, reading them was both a breath of fresh air and a punch in the gut. Read the rest of this entry ». Dressing up link...
Visitor Loyalty - Do They Come Back? « Trending Upward Trending Upward
http://www.trendingupward.net/2010/10/visitor-loyalty
Web analytics for higher education. Laquo; Results are in – State of Web Analytics in Higher Ed. Visitor Recency – How long has it been since they’ve come back? Visitor Loyalty – Do They Come Back? Do our visitors want to come back for more? Let’s take an admissions website. Ultimately, they usually need to come back. So what does loyalty look like? Notice that almost 80% of visitors only visited once. This website might be great at acquiring new visitors, it needs to work on visitor loyalty. Use that as...
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Analityk: Materiały do analityki internetowej
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Sobota, 18 października 2008. Materiały do analityki internetowej. Analityka internetowa to bardzo specyficzna dyscyplina wiedzy. Interdyscyplinarna. Ale najwięcej informacji otrzymamy ze stron firm zajmujących się profesjonalną analityką internetową i które dostarczają narzędzia dla analityków, oraz z blogów ludzi interesujących się tym. Jest produktem zaprojektowanym z myślą o analizie danych ruchu na witrynach internetowych. Z materiałów to szczególnie polecam 4 raporty. I o trendach w sprzedaży online.
Analityk: października 2008
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Sobota, 18 października 2008. Materiały do analityki internetowej. Analityka internetowa to bardzo specyficzna dyscyplina wiedzy. Interdyscyplinarna. Ale najwięcej informacji otrzymamy ze stron firm zajmujących się profesjonalną analityką internetową i które dostarczają narzędzia dla analityków, oraz z blogów ludzi interesujących się tym. Jest produktem zaprojektowanym z myślą o analizie danych ruchu na witrynach internetowych. Z materiałów to szczególnie polecam 4 raporty. I o trendach w sprzedaży online.
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Trending Upward: Web Analytics for Higher Education Trending Upward
Web analytics for higher education. Web Analytics and a Website Redesign. January 31st, 2012. I can’t believe my last post was almost a year ago. It’s probably time I start posting again and there’s no time like now with a completely shameless plug for an upcoming HigherEdExperts webinar I’m honored to be a part of – Redesign Bootcamp 2012. From February 7 – 9th. As well as help in the process of coming up with potential tasks for usability testing. One of our goals was to decrease the usage of our inter...
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