communicus.com
Brand Landscape System | Communicus
http://www.communicus.com/our-approach/brand-landscape
The Value We Provide. Letter From the President. Our brand landscaping system illuminates how consumers perceive your brand within the array of competitive brands. The true value of a brand exists in the mind of the consumer, in a space occupied by a multitude of other brands and related associations. Even strong brands evolve over time, although change might be subtle and not easy to detect maybe until late in the game. How are competitive initiatives impacting on your brand?
communicus.com
Super Bowl 2015 Goes Down as the Worst in Recent History | Communicus
http://www.communicus.com/2015/04/09/super-bowl-2015-goes-down-as-the-worst-in-recent-history
The Value We Provide. Letter From the President. Raquo; Knowledge Center. Raquo; Historical Super Bowl Study Results. Raquo; Super Bowl 2015 Goes Down as the Worst in Recent History. Super Bowl 2015 Goes Down as the Worst in Recent History. Apr 9, 2015. So what went wrong this year? The most remembered commercials were Budweiser’s. But they didn’t drive changes in preferences or purchase intentions. On the other hand, Squarespace had the strongest impact, but only among 4% with branded awareness of t...
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When A to B (Advertising to Behavior) Isn’t All There Is | Communicus
http://www.communicus.com/2015/02/11/b-advertising-behavior-isnt
The Value We Provide. Letter From the President. Raquo; Knowledge Center. Raquo; Research Best Practices. Raquo; When A to B (Advertising to Behavior) Isn’t All There Is. When A to B (Advertising to Behavior) Isn’t All There Is. Feb 11, 2015. The model would look something like the following:. Leads to changes in consumer perceptions. Which lead to them wanting your product. PI) which leads to sales. Prior experiences with and perceptions of the brand. How the consumer feels about the brand. You and your...
communicus.com
Client Knowledge Center | Communicus
http://www.communicus.com/client-knowledge-center
The Value We Provide. Letter From the President. To view this protected post, enter the password below:. Sign up for our monthly Advertising Insights Newsletter to get updates on our current findings. Advertising gets people talking. Trends In Advertising is here to dive in and stir up the conversation.
communicus.com
Communicus | Knowledge Center | Advertising Research Resources
http://www.communicus.com/knowledge-center
The Value We Provide. Letter From the President. Speculation is No Substitute for Solid Consumer Research. Read More ❯. How to Address the Unique Issues of Line-Extension Advertising. Read More ❯. Best Practices: Harnessing the Power of a 360 Ad Campaign to Build Your Brand. This paper focuses on today’s advertising environment, and draws on our database and client experiences […]. Read More ❯. Are Market Researchers Being Led by the Technology, Rather Than Leading the Research Process? Read More ❯.
communicus.com
Our Clients | Communicus
http://www.communicus.com/our-clients
The Value We Provide. Letter From the President. Recent Client Brands We’ve Studied. What Our Clients Say. 8220;Communicus penetrated the hearts and minds of multiple insights, branding and advertising professionals to become a trustworthy strategic partner addressing complex branding, advertising and media needs. The account service, reporting, presentations and company politics were skillfully and appropriately addressed.”. 8220;We are thrilled with the advertising insights and understanding delivered ...
communicus.com
Sitemap | Communicus
http://www.communicus.com/sitemap
The Value We Provide. Letter From the President. Letter From the President. The Quirk’s Event 2015. The Market Research Event 2014. MediaPost Mobile Insider Summit 2015. Greenbook's IIeX Nonconscious Impact Measurement Forum. The Quirks Event 2016. Advertising Impact in a Competitive Environment. Super Bowl Advertising Effectiveness. Communicating In the Digital Space. Brand Linkage in Advertising. Optimal Spending and Wear-Out. Advertising to Multicultural Targets. Best Practices for Multimedia Campaigns.
communicus.com
Communicus | Media Center | Advertising News
http://www.communicus.com/author/admin
The Value We Provide. Letter From the President. Communicus In the News. How to Address the Unique Issues of Line-Extension Advertising. Read More ❯. Are Market Researchers Being Led by the Technology, Rather Than Leading the Research Process? Read More ❯. What Does it Mean to Be Well? Read More ❯. The Perils of Copy Testing in Today’s Advertising Environment. Read More ❯. Advertising Effectiveness: Exposure vs. Engagement. Read More ❯. Here’s What $5 Million and a Super Bowl Ad Will Buy You. Communicus ...
communicus.com
Communicus | Media Center | Advertising News
http://www.communicus.com/media-center
The Value We Provide. Letter From the President. Communicus In the News. How to Address the Unique Issues of Line-Extension Advertising. Read More ❯. Are Market Researchers Being Led by the Technology, Rather Than Leading the Research Process? Read More ❯. What Does it Mean to Be Well? Read More ❯. The Perils of Copy Testing in Today’s Advertising Environment. Read More ❯. Advertising Effectiveness: Exposure vs. Engagement. Read More ❯. Here’s What $5 Million and a Super Bowl Ad Will Buy You. Communicus ...
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