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4 Trends in Print + Email Marketing | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/trends-in-print-email-marketing
4 Trends in Print Email Marketing. July 27, 2015. As we continue to focus on multichannel marketing, one of the most critical trends we need to focus on is the shifts in print email. Here are 4 trends taken from “ State of Multichannel Marketing in the Printing Industry. 8221; that MSPs need to be aware of. 1 Optimization of email for mobile. In another study (BlueHornet.com), 80% of people were found to delete emails if they did not look good on their mobile device. Are they active, repeat customers?
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5 Mobile Marketing Tips | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/5-mobile-marketing-tips
5 Mobile Marketing Tips. July 22, 2015. Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone. Of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study. Make sure your website is responsive. Don’t have irrelevant content. When contacting anyone, especially a potential client, you need to make sure that you are sending information at ...
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Heidi Tolliver-Walker | The Digital Nirvana
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Author Archives: Heidi Tolliver-Walker. Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes Digital Printing: Transforming Business and Marketing Models, 1:1 (Personalized) Printing: Boosting Profits Through Relevance, Personalized URLs: Beyond the Hype, and Web-to-Print: Transforming Document Management and Marketing. Kohl’s updated its c...
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About | The Digital Nirvana
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Or visit the Product Print Resource Center at pps.csa.canon.com for access to case studies, white papers, customer testimonials, press demos, webinars, and more! On The Impact of Paper and Ink on Inkjet Color. On Join the Debate: What Would You Do in This Situation? On 29 Days a-Leaping. On 29 Days a-Leaping. Publishers and Brands Will Share Their Content Know-how at WoodWing’s Xperience Conference. Esko’s new ArtPro brings innovation to packaging design and prepress with native PDF editor.
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Long Distance Voyager | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/long-distance-voyager
July 20, 2015. Optional soundtrack to this post.). History was made last week, when a space probe the size of a piano flew by and took the first close-up photographs of the last of the classic nine planets of the Solar System. I am speaking of course of Pluto, and while astronomy may be fairly far afield of what we usually post here on the Digital Nirvana (even by the standards of what I usually post here), the. And a certain white whale but sometimes crazy obsessions can yield real, non-crazy fruit.
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Getting Lifts with More Precise Email timing | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/getting-lifts-with-more-precise-email-timing
Getting Lifts with More Precise Email timing. July 21, 2015. As email becomes a default marketing channel for so many clients, how do you max out the opportunities this offers? Group A was contacted using the direct marketer’s strategy. Members of the list received a pre-email containing advance notification of the direct mail offer. Once the direct mail piece was delivered, follow-up emails were sent at the discretion of the email deployment provider without regard to whether the mail piece had ...The c...
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The Digital Nirvana | The Evolution of Digital Technology | Page 2
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Chasing AR from behind. The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like Read More ». How to Turn Your Website into Your Top Sales Rep. Consumers: We’re Tired of Being Pressured to Go Digital Only. Is it just me? Investing in a production inkjet press is a...
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Non-Smartphone Users Not Wanted | The Digital Nirvana
http://thedigitalnirvana.com/2015/06/non-smartphone-users-not-wanted
Non-Smartphone Users Not Wanted. June 30, 2015. All around, this move by JoAnn’s raises a lot of questions about print vs. e-media, channel optimization, and designing for target demographics. What are your thoughts? Can You Speak Designer? Editing Independence →. One thought on “ Non-Smartphone Users Not Wanted. July 1, 2015. Wait a little and we’ll have very close to 100% penetration. Ann this will be a mute point. On The Impact of Paper and Ink on Inkjet Color. On 29 Days a-Leaping. New EFI Fiery Digi...
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John Foley | The Digital Nirvana
http://thedigitalnirvana.com/author/johnfoley
Author Archives: John Foley. 5 Ways to Make the Most of Online Marketing. 1 Check Out Your Competition. Not sure where to start? Look for keywords associated with what you’re selling. Plus these into a Google search, then find out who your competition is. By using Google AdWords and their keyword tool you may find new keywords that are working for your competition. It’s all about turning your competition’s success into your success (and avoiding their pitfalls! 2 Start a Blog. 3 Clean Up Your Site. If yo...
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Editing Independence | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/editing-independence
July 3, 2015. Whenever I do speaking gigs in connection with the various books I have written with Dr. Joe Webb. The Home Office That Works! One question I am invariably asked is, How do you write with a coauthor? My standard response is, I handle the nouns and adjectives, Joe handles the verbs and adverbs, and we split infinitives. Thank you, I’m here all week. Writing with a coauthor is actually of enormous benefit, because it reins in some of my morelet’s say,. Sometimes, though, editors actually.