brand.utexas.edu
Editorial Style | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/editorial-style
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. The University of Texas at Austin community takes great pride in its independence, initiative and entrepreneurial spirit. Hundreds of offices and departments produce their own brochures, posters, invitations, catalogs, magazines, newsletters and websites and writers and editors across campus have their own priorities and objectives. Guidelines, Not Rules. The Associated Press Stylebook i...
brand.utexas.edu
Capitalization | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/editorial-style/capitalization
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Editorial Style : Capitalization. Use lowercase when using bachelor's, master's or doctor's degree. Use lowercase for doctorate or doctoral program. Capitalize the names of departments except when used in a person’s title. Right: She is a senior in the Department of Mechanical Engineering. Right: The Department of Art and Art History redesigned its website. Right: She majored in physics.
brand.utexas.edu
Seal | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/visual-identity/seal
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Visual Identity : Seal. The seal should always appear in burnt orange (Pantone 159), with the exception of an all-black version and an all-white version for reverses on dark backgrounds. The full-color version of the seal is permitted for use primarily by The University of Texas System. Written requests for use of the seal should be sent to the Office of Trademark Licensing.
brand.utexas.edu
Social Media Resources | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/social-media-resources
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. All university units, faculty, staff and students using social media on behalf of the university should do so with thought, purpose, honesty and accuracy. These guidelines are to ensure appropriate and effective use of social media and will evolve as social media evolves. Learn about the strategies and business goals behind central University of Texas at Austin social media properties.
brand.utexas.edu
Dates, Numbers and Places | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/editorial-style/dates-numbers-and-places
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Editorial Style : Dates, Numbers and Places. Dates, Numbers and Places. When a month is used with a specific date, use it this way:. Spell out the name of the month when using it alone or with a year alone. When using a month and a year only, do not separate with commas. When a phrase is used with a month, date and year, set both the date and year off with commas. Right: Jan. 13. Right: ...
brand.utexas.edu
Tagline | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/visual-identity/tagline
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Visual Identity : Tagline. The Tagline Signature is the lockup that presents our tagline with our logo. The tagline uses the typeface Benton Sans and is represented in our official secondary color, gray. Do not manually type the Tagline Signature. Always use the artwork files that are provided. Clear Space and Minimum Size Requirements. 1/4" minimum for print. 35 px web. Using the taglin...
brand.utexas.edu
Tower | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/visual-identity/tower
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Visual Identity : Tower. The Tower is a well-known symbol of the university and represents our academic excellence; present its image tastefully and respectfully. Depict the Tower in its pure form. Do not substantially alter it or depict it in ways it is not used. Do not use as an element in a logo or lockup. Do not use as part of a logo. Do not re-create the tower artwork.
brand.utexas.edu
Strategy | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/social-media-resources/strategy
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Social Media Resources : Strategy. Through social media, we hope to connect with, interact with and reach new and existing audiences by creating, packaging and presenting content in easy-to-digest, social-media-friendly formats tailored to our individual channels. Google echoes Facebook’s posts and helps improve Google search rankings. Twitter is a hub of the UT experience, allowing us t...
brand.utexas.edu
Fonts | Brand Guidelines | The University of Texas at Austin
http://www.brand.utexas.edu/visual-identity/fonts
Skip to main content. The University of Texas at Austin. The University of Texas at Austin. Dates, Numbers and Places. Visual Identity : Fonts. The university's typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of the university and to maintain a consistent tone throughout various university communications. Benton Sans/Benton Sans Condensed. Licensing restrictions preve...
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