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Publications | Dr V Kumar
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Use the menu below to browse all of Dr. Kumar's publications. Development of New Methodology. Retailing / Marketing Communication / Scanner Data. Evaluation of Substantive Issues in Marketing. Future of Retailer Profitability: An Organizing Framework. Authors: V. Kumar. Published In: Journal of Retailing. Volume: N/A Issue: N/A Pages: N/A. Influencing Acquisition Performance: Role of Innovation and Relational Overlap. Authors: V. Kumar. Published In: Journal of Marketing Research. Why do Salespeople Quit?
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Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment | Dr V Kumar
http://www.drvkumar.com/perceived-risk-product-returns-and-optimal-resource-allocation-evidence-from-a-field-experiment-2
Evaluation of Substantive Issues in Marketing. Use the menu below to browse all of Dr. Kumar's publications. Development of New Methodology. Retailing / Marketing Communication / Scanner Data. Evaluation of Substantive Issues in Marketing. Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment. Authors: J. Andrew Petersen. Published In: Journal of Marketing Research. Volume: 52 Issue: 2 Pages: 268-285. Customer Lifetime Value: A Databased Approach. The Legends ...
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Teaching | Dr V Kumar
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Research, Teaching and Seminar Locations. Dr Kumar has taught many courses at the doctoral, master's and bachelor level. Many courses also cover the realm of Executive Education. In addition, Dr Kumar has received numerous teaching recognitions for his exemplary work and dedication. Use the menu to the left to explore these courses. Practice Prize Competition Presentations. Legends in Marketing Ceremony. Media Interviews and Webinars. 2016 Donald R. Lehmann Award. About Dr. V. Kumar.
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Diagnosing the Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data | Dr V Kumar
http://www.drvkumar.com/diagnosing-the-brand-performance-in-emerging-markets-2
Evaluation of Substantive Issues in Marketing. Use the menu below to browse all of Dr. Kumar's publications. Development of New Methodology. Retailing / Marketing Communication / Scanner Data. Evaluation of Substantive Issues in Marketing. Diagnosing the Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data. Published In: Journal of Marketing Research. Volume: 52 Issue: 2 Pages: 147-165. Will the Frog Change into a Prince? Predicting Future Customer Profitability.
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Grants | Dr V Kumar
http://www.drvkumar.com/category/grants
Dr Kumar's research initiatives have benefited from grants provided by several leading research organizations. This section provides Dr. Kumar's track record in securing grants. Use the menu to the left to learn more about all of the grants Dr. Kumar has received. Practice Prize Competition Presentations. Legends in Marketing Ceremony. Media Interviews and Webinars. 2016 Donald R. Lehmann Award. Winner, 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing.
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Books | Dr V Kumar
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Books by Dr. Kumar. Marketing Research, 11th edition. Statistical Methods in Customer Relationship Management. Customer Relationship Management: Concept, Strategy and Tools, 2nd Edition. Marketing Research, 10th edition. Managing Customers for Profit. Marketing Research, 9th edition. Customer Relationship Management: A Databased Approach. Marketing Research, 8th edition. Essentials of Marketing Research 2nd edition. Marketing Research, 7th edition. Essentials of Marketing Research, 1st edition. Global Ma...
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2012 – Legends in Marketing | Dr V Kumar
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2012 – Legends in Marketing. Dr Kumar was selected as one of the exclusive “Legends in Marketing”, and his research work is compiled and featured in the “ Legends in Marketing. 8221; Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars declared as Legends include Richard Bagozzi, Shelby Hunt, Philip Kotler, Naresh Malhotra, Kent Monroe, Jagdish Sheth, Yoram “Jerry” Wind, and Gerald Zaltman. The MSI/Paul H. Root Award (thrice). The Robert Buz...
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Service | Dr V Kumar
http://www.drvkumar.com/category/service
Dr Kumar's professional service includes editorial roles, affiliations to various boards/committees, conference participations as Chair/Co-Chair, and student advising. This section provides Dr. Kumar's service initiatives. Use the menu to the left to learn more about Dr. Kumar's Professional Affiliations, Professional Activities and Service Activities. Practice Prize Competition Presentations. Legends in Marketing Ceremony. Media Interviews and Webinars. 2016 Donald R. Lehmann Award.
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Media | Dr V Kumar
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News appearances featuring Dr. Kumar. Rate Cuts on Money For Breakfast on Fox Business. Behavioral Risk in the Retirement Red Zone. Should You Fire Your Customers? Social Coupons Won’t Last Like This from CBS. Interview: “Achieving Excellence in Brand Management” by Tomas Hult for. GlobalEDGE Business Beat, Michigan Business Network. Originally aired on March 4, 2015. Http:/ player.michiganbusinessnetwork.com/player2014.php? April 22, 2014. January 14, 2014. October 28, 2013. Journal of Applied Statistics.
