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w2fm.wordpress.com

(w2fm) what's in it for me?

it's all anyone's listening to (by Barrie Seppings)

http://w2fm.wordpress.com/

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(w2fm) what's in it for me? | w2fm.wordpress.com Reviews
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it's all anyone's listening to (by Barrie Seppings)
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1 w2fm blog
2 portfolio
3 workshops
4 new guinea gold
5 a novel idea
6 what she said
7 about the author
8 connect on linkedin
9 about the images
10 share
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(w2fm) what's in it for me? | w2fm.wordpress.com Reviews

https://w2fm.wordpress.com

it's all anyone's listening to (by Barrie Seppings)

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1

bio « (w2fm) what's in it for me?

https://w2fm.wordpress.com/bio

W2fm) what's in it for me? It's all anyone's listening to. I’d describe myself as a Creative Strategist with deep digital. Don’t let the youthful enthusiasm mislead you: I bring over 2 decades of hard-won experience. In advertising, marketing and communications to bear on business problems, by applying skills. Learned from time spent in the trenches of brand direct, digital and social disciplines. My professional experience in Australia. Informs a world view that brings value to global brands. Digital As...

2

workshops « (w2fm) what's in it for me?

https://w2fm.wordpress.com/workshops

W2fm) what's in it for me? It's all anyone's listening to. Every time you come across a message, service, app or social interaction, the first thing your brain automatically asks is “What’s In It For Me? So we developed a workshop. To help clients and agencies craft briefs. That contain the answer to “What’s In It For Me? 8221; From there, we’ve developed a whole range of sessions. To help client teams find local insights. Response to briefs. Take a look:. W2fm: the better briefing workshop. And it&#8217...

3

What happens when Big Data meets Branded Storytelling? « (w2fm) what's in it for me?

https://w2fm.wordpress.com/2014/04/22/what-happens-when-big-data-meets-branded-storytellin

W2fm) what's in it for me? It's all anyone's listening to. What happens when Big Data meets Branded Storytelling? What happens when Big Data meets Branded Storytelling? April 22, 2014. Mdash; 2 Comments. These competing ambitions make it very difficult for marketers and agencies to make intelligent choices for their brands – but it is largely our own fault. As an industry, marketing is particularly susceptible to ‘the shiny new object’ syndrome and, after attending SXSW interactive. Plug in to everything.

4

Your brand is not the story. Your brand is *in* the story. « (w2fm) what's in it for me?

https://w2fm.wordpress.com/2013/09/24/your-brand-is-not-the-story-your-brand-is-in-the-story

W2fm) what's in it for me? It's all anyone's listening to. Your brand is not the story. Your brand is *in* the story. Your brand is not the story. Your brand is *in* the story. September 24, 2013. Mdash; 2 Comments. Branding is also dead. Or maybe it just has an inoperable tumor. Of some sort. At least that’s the ‘story’ according to the content marketing military industrial complex. As it rolls out the ‘brand story’ juggernaut. When done right) and of brand utility. Emerge as a dominant ambition. For it...

5

portfolio « (w2fm) what's in it for me?

https://w2fm.wordpress.com/portfolio

W2fm) what's in it for me? It's all anyone's listening to. My most recent projects, both for clients and for Ogilvy, are featured in this Case Studies playlist on my YouTube Channel. The work is also regularly updated in this bit.ly bundle. Which functions as my digital portfolio. This slideshow requires JavaScript. I’d prefer to talk through the work in person (who doesn’t? But if there’s a specific type of work you’re interested in looking at, read on:. Combining multiple data feeds and a unique &#8216...

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