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Words by Zoe - Copywriting for healthcare professionals

Copywriting for healthcare professionals

http://wordsbyzoe.co.uk/

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Words by Zoe - Copywriting for healthcare professionals | wordsbyzoe.co.uk Reviews
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Words by Zoe - Copywriting for healthcare professionals | wordsbyzoe.co.uk Reviews

https://wordsbyzoe.co.uk

Copywriting for healthcare professionals

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1

How to screen new clients as a copywriting freelancer

http://wordsbyzoe.co.uk/the-pareto-principle-and-how-to-screen-new-freelancing-clients

The ‘pareto principle’ and how to screen new freelancing clients. Have you heard of the ‘pareto principle’? It states that, 80% of issues and problems will come from 20% of the causes. So, as a freelancer, that roughly translates into 80% of my business headaches stem from 20% of my clients being ‘bad apples’. In place before working with my initial new clients. That turned out to be a big mistake when they then turned round refusing to pay or disputing the completed work. Once you’re communicating with ...

2

How often should I blog? 

http://wordsbyzoe.co.uk/how-often-should-i-blog

How often should I blog? This is a question I’m often asked. The answer really comes down to what are you hoping to achieve from blogging? There are a few reasons why it’s good to start a blog, if you haven’t already:. To share updates and news with your customers. To add informative content to your website. This should be the key reason for blogging. Google is very much content focused now in terms of SEO. Most users of the search engine will ask questions like ‘ what does a copywriter do. Writing a blo...

3

Halloween is the perfect time to set new business goals

http://wordsbyzoe.co.uk/happy-halloween

So it’s the perfect time for reflection in your business. Halloween is all about change. Reflecting on the past year and deciding on the changes needed to make the next year even better. Every business has to have a set of goals that it’s continually working towards. Have you set any goals for your business? If so, when was the last time you reviewed them? Goal setting is crucial for a successful business. There are a few rules to goal setting though. I’m sure most of you have heard of SMART. Having that...

4

Make it or break it with target audience - Words by Zoe

http://wordsbyzoe.co.uk/target-audience-copywriting

Make it or break it with target audience. If you’ve read through my last few blogs, you’ll have noticed that I have spent a lot of time discussing the way you talk to your customers. And how to keep the language you use appropriate. To your target audience. This blog, I want to tie it all together by discussing target audience. What is ‘target audience’? Sometimes you’ll have a different persona for each product or service you offer. But my products are for everyone? The words have to be able to reach ou...

5

KISS your customers! - Words by Zoe

http://wordsbyzoe.co.uk/kiss-your-customers

Well, maybe not literally kiss them…. When I used to work in anaesthetics (which seems like a lifetime ago! One of the Consultant Anaesthetists told me that medicine is simple if you apply the KISS principle – Keep It Simple, Stupid. When you keep things simple, things will go well. It’s when you try to be clever and run before you can walk that things can, and do, go wrong. It’s a sound motto that can be applied to most things in life, and particularly copywriting. Are you talking to? A blog is going to...

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Lloyd Hosting - Testimonials

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This is where we put all the lovely complements and testimonials that we get from our wonderful customers. It's definitely Sophie's Choice. SecurBank / mrjasonsmith.co.uk. Http:/ www.wordsbyzoe.co.uk. I've been delighted with Matthew and his team and wouldn't hesitate to recommend Lloyd Hosting to anyone looking for a well-priced hosting company with great speeds and uptime along with a first class customer service. Http:/ myrainbowpalace.co.uk. The particularly helpful, hands on, attention to detail, 24...

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