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Ben Edwards' Marketing Blog

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, February 05, 2007. Achieve Dramatic Growth With Niche Marketing. One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately. It’s difficult because many business owners mistakenly believe that everyone. Is a good prospect. Most highly su...

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Ben Edwards' Marketing Blog | writemarketinggroup.blogspot.com Reviews
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Ben Edwards' Marketing Blog. Tips from the go-to guy for marketing in Boston. Monday, February 05, 2007. Achieve Dramatic Growth With Niche Marketing. One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately. It’s difficult because many business owners mistakenly believe that everyone. Is a good prospect. Most highly su...
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Ben Edwards' Marketing Blog | writemarketinggroup.blogspot.com Reviews

https://writemarketinggroup.blogspot.com

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, February 05, 2007. Achieve Dramatic Growth With Niche Marketing. One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately. It’s difficult because many business owners mistakenly believe that everyone. Is a good prospect. Most highly su...

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1

Ben Edwards' Marketing Blog: Three Ways to Make Your Company Brochure More Effective

http://writemarketinggroup.blogspot.com/2006/01/three-ways-to-make-your-company.html

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, January 02, 2006. Three Ways to Make Your Company Brochure More Effective. Happy New Year to my friends and clients in Greater Boston and beyond! If you plan to produce a company brochure in 2006, this blog post is sure to help you. First, let me pose a simple question:. When you get a typical brochure, what do you usually do with it? Rarely do you keep it front and center. It’s the ad for your brochure. If you want p...

2

Ben Edwards' Marketing Blog: The Most Important Factors in Writing Copy

http://writemarketinggroup.blogspot.com/2005/12/most-important-factors-in-writing-copy.html

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Friday, December 23, 2005. The Most Important Factors in Writing Copy. If you want to make sure your sales copy will work, consider these benchmarks to insure your message is persuasive and to the point. These are an important part of the process I and other professional copywriters use and you might want to do the same. Attention-getting headline and supporting lead-in. Here’s what you want to know:. 2 After you read the lea...

3

Ben Edwards' Marketing Blog: November 2005

http://writemarketinggroup.blogspot.com/2005_11_01_archive.html

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, November 21, 2005. Podcasting - The 21st Century Way to Tell Your Story. Unless you've been stranded on a desert island for the past four years, you've probably heard of the Apple iPod . It's a hand-held device that stores MP3s and other files for playback or retrieval. The popularity of these devices led to what's known as "podcasting." Pod, for iPod , and casting for broadcasting. Podcasting opens up the opportunity...

4

Ben Edwards' Marketing Blog: January 2006

http://writemarketinggroup.blogspot.com/2006_01_01_archive.html

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Tuesday, January 31, 2006. Testimonials: An Important Part of Growing Your Business. If you've ever watched an infomercial, you've probably noticed how they use testimonials to support their claims. There's a reason for this: testimonials make an offer much more believable. You've probably also noticed that the most believable testimonials seem to come from ordinary-looking and real-sounding people. The infomercial producers ...

5

Ben Edwards' Marketing Blog: Achieve Dramatic Growth With Niche Marketing

http://writemarketinggroup.blogspot.com/2007/02/achieve-dramatic-growth-with-niche.html

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, February 05, 2007. Achieve Dramatic Growth With Niche Marketing. One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately. It’s difficult because many business owners mistakenly believe that everyone. Is a good prospect. Most highly su...

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Ben Edwards' Marketing Blog

Ben Edwards' Marketing Blog. Tips from "the go-to guy for marketing in Boston". Monday, February 05, 2007. Achieve Dramatic Growth With Niche Marketing. One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately. It’s difficult because many business owners mistakenly believe that everyone. Is a good prospect. Most highly su...

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