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xBrand Marketing – Making Marketing Meaningful

Making Marketing Meaningful

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xBrand Marketing – Making Marketing Meaningful | xbrandmrktg.wordpress.com Reviews

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Making Marketing Meaningful

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1

My Boat Theory – xBrand Marketing

https://xbrandmrktg.wordpress.com/2015/12/07/my-boat-theory

What kind of boat are you? Years and years ago, at my first job, I came up with a theory (analogy) that I still use to this day – with CEO’s, CMO’s, and the like. What kind of boat are you? An oil tanker, that takes forever to stop and change direction (I usually use this when speaking with someone about the bureaucracy in the company). Or, are you a speed boat, which can change direction quickly and meet the markets ever changing environment. Start-ups and small business’ are mostly speedboats. Fill in ...

2

Perception is Reality – xBrand Marketing

https://xbrandmrktg.wordpress.com/2015/10/04/perception-is-reality

Every aspect of my professional life is based on the above statement. It comes down to is reality real? A great question and one that you can have answered (or not) by watching many different movies, like The Matrix, Terminator, DreamScape, or Xmen or whatever meets your fancy but, it all comes down to are we really living in this world or is there something else out there that is more real? If you can get people to believe that. A) what they “think” is possibly real to. B) it is” real, then. But what di...

3

Company Cultures – xBrand Marketing

https://xbrandmrktg.wordpress.com/2015/09/05/company-cultures

Companies always talk about “cultures” and how important they are for their employee’s – to feel welcome, to feel like they are empowered, and/or to feel like the employee is respected. But, if upper management believes this to be true, and the employee’s want this, but mid-management doesn’t embrace it, a company remains seriously dysfunctional. Unfortunately, this is more common than you think. How can this be corrected? Unfortunately, because mid-managers are usually in place for a minimum of five yea...

4

bfbugg – xBrand Marketing

https://xbrandmrktg.wordpress.com/author/bfbugg

We don’t need no stinkin’ marketing! Do you really need marketing? Was thinking about a new client and if they really needed to do marketing. At lunch that day, we had been discussing Chipotle restaurants and how they do very little marketing/advertising, and was it right or not? Was it what they wanted (in growth)? Slower rather then faster – and then, who could guarantee that it would grow? Or would the marketing eat into their profit. There were a couple of ways that I could attack this:. I could give...

5

We don’t need no stinkin’ marketing!! – xBrand Marketing

https://xbrandmrktg.wordpress.com/2015/12/07/we-dont-need-no-stinkin-marketing

We don’t need no stinkin’ marketing! Do you really need marketing? Was thinking about a new client and if they really needed to do marketing. At lunch that day, we had been discussing Chipotle restaurants and how they do very little marketing/advertising, and was it right or not? Was it what they wanted (in growth)? Slower rather then faster – and then, who could guarantee that it would grow? Or would the marketing eat into their profit. There were a couple of ways that I could attack this:. I could give...

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Xbrand Communications, LLC - PERCEPTION IS REALITY!

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Xbrand Communications, LLC. Xbrand Communications, LLC. Your product. Your expertise. Everything that you are tells everyone else what you are. Need help in growing or refining that edge? We are Xbrand Communications,. The marketing strategic solution company. One simple statement drives our business:. Marketing is all about awareness. Making your target audience aware of your product or service,. Xbrand Communications is ideal for companies that want to grow their. Check out our blog.

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xBrand Marketing – Making Marketing Meaningful

We don’t need no stinkin’ marketing! Do you really need marketing? Was thinking about a new client and if they really needed to do marketing. At lunch that day, we had been discussing Chipotle restaurants and how they do very little marketing/advertising, and was it right or not? Was it what they wanted (in growth)? Slower rather then faster – and then, who could guarantee that it would grow? Or would the marketing eat into their profit. There were a couple of ways that I could attack this:. I could give...

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