houseofradon.com
The Next Black - House of Radon
http://www.houseofradon.com/case-studies/the-next-black
Washing machines aren’t the most glamorous subject. So when appliance manufacturer AEG asked us for a concept and campaign platform that would spark interest in the low engagement segment, we thought long and hard about it. After a lot of exploring we asked ourselves a simple question: what’s the most important element of laundry? The clothes, of course. Together with AEG’s heritage of innovation and thought-leadership, our path became clear we needed to explore the future of clothing. Our solution?
ericblock3.com
lack of trust | Eric Block On Responsible Branding
https://ericblock3.com/category/lack-of-trust
Eric Block On Responsible Branding. A dialogue and resource on turning sustainable behaviors into brand assets. Our Definition of Responsible Branding. Most Americans Support Government Action on Climate Change. The poll found that 83% of Americans, including 61% of Republicans and 86% of independents, say that if nothing is done to reduce emissions, global warming will be a very or somewhat serious problem in the future. According to a poll conducted by The New York Times, Stanford University. Although ...
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