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Your Opinions Matter

Motivation Map Opinion Research. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Motivation Map Opinion Research. What is high quality opinion data? Even with these precautions some respondents become distracted as they take a survey. Motivation Map rank ordering is configured with two unobtrusive vali...

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Your Opinions Matter | your-opinions-matter.com Reviews

https://your-opinions-matter.com

Motivation Map Opinion Research. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Motivation Map Opinion Research. What is high quality opinion data? Even with these precautions some respondents become distracted as they take a survey. Motivation Map rank ordering is configured with two unobtrusive vali...

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Your Opinions Matter

http://www.your-opinions-matter.com/nemeses.html

Seven nemeses of opinion research. Great care must be taken to design opinion surveys to elicit an unbiased response. Here are seven human nature tendencies that in my experience are the most pervasive pitfalls for survey designers. The challenge is to overcome these tendencies to collect information that reflects the true opinions of your respondents. I call these the Seven Nemeses of Opinion Research. In a MotivationMap ranking, this lack of attention will show up as an inconsistency in the response as...

2

Your Opinions Matter

http://www.your-opinions-matter.com/qa.html

Other than the Seven Nemeses of opinion research, are there other important data quality factors? How long are the surveys? Ranking surveys using Motivation Map can vary from three minutes to ten minutes or more depending on the complexity and number of stimuli. Most respondents report the survey felt like it moved quickly. How representative of the original group of respondents is the final set of answer sets? In any survey you will have four groups relative to their response:.

3

Your Opinions Matter

http://www.your-opinions-matter.com/summary_of_benefits.html

Easy for respondents, looks and feels like a game:. Fixed screen layout maximizes advantage of visual memory, speeds response. Minimizes respondent fatigue (a major issue for rating scales). Captures a gut-level, emotional response. Ranking important items only (not ranking unimportant items):. Keeps survey short and provides useful insight. Produces a clear measure of what is important, what is not. Can test 20 to 100 attributes in a short interview. Study results are repeatable over time.

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Your Opinions Matter

Motivation Map Opinion Research. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Concept Testing / Message Testing. Category Benefit Segmentation Analysis. Leisure Lifestyle and Brand Preference Profiling. Motivation Map Opinion Research. What is high quality opinion data? Even with these precautions some respondents become distracted as they take a survey. Motivation Map rank ordering is configured with two unobtrusive vali...

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Your-Opinions; Ici,tu t'exprimes! Un sujet en vogue,on en parle,on s'exprime,chacun son avis. Mon avatar viens d' ici. 17/07/2013 at 12:51 PM. 18/07/2013 at 2:27 AM. Subscribe to my blog! 8711; Your-Opinions; Sujets d'actus and Opinions.∆. Ici,tu t'exprimes. ∆. Bonjour,bonsoir,peut-importe l'heure à laquelle vous visitez mon blog. Sujets d'actualités,polémiques,scandales. T'as envie de donner ton avis,ton opinion? T'as envie qu'on t'entende? Viens nous en parler! Post to my blog. Here you are free.

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