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Home - Welcome to Professor Yuping Liu-Thompkins' Marketing WebsiteFeatures Professor Yuping Liu-Thompkins' research on Internet marketing and customer relationship management. Also home for her blog Ping!.
http://www.yupingliu.com/
Features Professor Yuping Liu-Thompkins' research on Internet marketing and customer relationship management. Also home for her blog Ping!.
http://www.yupingliu.com/
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Home - Welcome to Professor Yuping Liu-Thompkins' Marketing Website | yupingliu.com Reviews
https://yupingliu.com
Features Professor Yuping Liu-Thompkins' research on Internet marketing and customer relationship management. Also home for her blog Ping!.
yupingliu.com
Working Papers - Welcome to Professor Yuping Liu-Thompkins' Marketing Website
http://www.yupingliu.com/working_papers
Liu, Yuping (2001), A Cognitive Model of Consumer Acculturation. Liu, Yuping (2000), Acculturation and Consumer Behavior: A Theoretical Model. Liu, Yuping (1998), Prospect Theory: Developments and Applications in Marketing. My Blog - Ping!
E-Marketing Research - Welcome to Professor Yuping Liu-Thompkins' Marketing Website
http://www.yupingliu.com/internet_marketing
This research stream focuses on the effective and ethical use of the Internet to market firms' products and services. I am particularly interested in the implications of the unique interactive and social nature of the Internet. My current research projects look at the viral diffusion of information through online social networks and the fundamental changes social media have brought to marketing. Selected Publications on Internet Marketing. Entrepreneurship Theory and Practice. 27 (4), 242-256. 5 (2011 An...
Loyalty Research - Welcome to Professor Yuping Liu-Thompkins' Marketing Website
http://www.yupingliu.com/crm
Customer Loyalty and Habit Research. This research stream deals with two key drivers of customer repeat purchase: attitudinal loyalty and habit. Using customer data from a variety of industries, I attempt to understand the relative role of loyalty and habit, and how firms can use effective marketing programs such as reward programs to foster customer loyalty and build strong habit. Selected Publications on Customer Loyalty and Habit. 77 (5), 21-36. Vol 73 (1), 109-121. 71 (4), 19-35. My Blog - Ping!
Who Is Yuping? - Welcome to Professor Yuping Liu-Thompkins' Marketing Website
http://www.yupingliu.com/about_yuping
Dr Yuping Liu-Thompkins is Professor and Chair of Marketing and E. V. Williams Faculty Research Fellow in the Strome College of Business. At Old Dominion University. She received her Bachelor's Degree in Marketing from Renmin University of China. In 1996 and her MBA and Ph.D. in Management (Marketing Concentration) from Rutgers University. Dr Yuping Liu-Thompkins is an expert on building customer loyalty and habit. Especially the use of social media for branding and customer engagement purposes.
Ping! – Loyalty Science in Practice
http://www.yupingliu.com/wordpress
Posted on May 3rd, 2012. But instead what the companies. Before getting to the results, I’d like to thank the 21 students who put their hard work into the project and made this information possible. You guys/gals rock! Now are you ready to see who won the showdown? The Ultimate Fighting Championship (UFC). Nike, though both are doing a good job. Do you agree with the students’ observations? Please tell us what you think! WeightWatchers Social Media Use – Conversation with Lauren Salazar. On the surface, ...
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S4S (Sarawak for Sarawakian). Friday, August 14, 2015. 还是Bersih 3.1 比较好. Bersih 4.0 在时间点上让人感觉到是冲着纳吉下台而来，所以造就许多争论。不管你如何的解释，大多数人的兴趣要国阵倒台，而不是用一个番薯换另一个番薯。况且净选盟又 刚刚在4大诉求当中，增添第5道诉求——增强议会民主。这样的添加，更让人怀疑净选盟自己本身都对集会的诉求不具备信心。 我认为，净选盟 还是坚持当初3.0或2.0的八大诉求比较好。这样比较能够凝聚民众的支持和容易让人适应。毕竟万恶的根源还是一样来自不公平的选举。纳吉的丑闻和呼吁纳 吉下台，应该被视为召唤民众上街的动力，而不是假想目标。其实，如果当初净选盟不随便上街的原因是为了要保护运动本身，那么今天为何更换诉求？这不就显得 矛盾了吗？ 1 坚持Bersih3.0或2.0的八大诉求。 2 净选盟运动应该被“制度化”，每年一次。 不然我认为Bersih4.0应该被取消。取而代之，净选盟应该设计和推动一个能够对执政集团施加压力的公民不合作运动。 Tuesday, August 4, 2015. S4S迈向...
Home - Welcome to Professor Yuping Liu-Thompkins' Marketing Website
Welcome to Yuping Online! Hello, my name is Yuping Liu-Thompkins. I am a marketing professor and researcher at Old Dominion University. My work focuses on the intersection of marketing, technology, and consumer psychology. My expertise is on the building of customer loyalty and habit through effective customer analytics and informed marketing programs. (Read my complete bio in the About Yuping. At Yuping Online, you can find information on my research. Activities and read my blog. My Blog - Ping!
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