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Case Study - Sony Professional’s extra.ordinary

http://www.tmwunlimited.com/our-work/case-study-sony-professional’s-extraordinary

Sony Professional’s extra.ordinary. Sony - Extra Ordinary. From TMW Unlimited MOTION. To increase the number of registrants to Sony's professional videographer eCRM programme across Europe, and to create a buzz across the segment. The annual CRM target was reached in the first three months of the campaign and led to uplift in sales. Using a mix of influencer strategy and traditional media, the campaign generated thousands of social media views and new registrations for the programme. About 2 days ago.

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Cookie Policy

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What is a cookie? A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (device) from a website's computer and is stored on your device as a tiny text file. Cookies fall into two main categories, first party cookies and third party cookies:. First party cookies are related directly to the website domain being viewed. Many websites use both types of cookie when a user visits in order to track online 'traffic'. During the course o...

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Was branded content easier to make 60 years ago?

http://www.tmwunlimited.com/news-and-blog/posts/2015/07/09/was-branded-content-easier-to-make-60-years-ago

Was branded content easier to make 60 years ago? Paul has just written a book called The Anatomy of Humbug - How to Think Differently About Advertising and he immediately showed us a David Ogilvy advert from 1951 ‘Guinness Guide to the Oysters’ to illustrate his view of how to succeed. In fact, this Guinness oyster combo is an early example of content marketing: rather than the hard sell, it instead builds on one facet of brand personality food pairing to educate as well as entice. Research had shown us ...

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Case Study - Durex Intensely Close

http://www.tmwunlimited.com/our-work/case-study-durex-intensely-close

From TMW Unlimited MOTION. Reckitt Benckiser / Durex. To raise awareness of Durex’s new Ultra Thin Feel condoms by engaging the brand's target audience online. The Intensely close online campaign takes the form of two short, sexy films each demonstrating a benefit of the closeness achieved using Durex’s latest latex offering. The closer we get, the more intense it feels. The second video,. The film ends with the line The closer we get, the more our hearts race. YouTube views in the first few weeks. Here ...

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Case Study - Infiniti Europe Digital Launch

http://www.tmwunlimited.com/our-work/case-study-infiniti-europe-digital-launch

Infiniti - Launching a Brand Across 15 Countries Using Digital Channels. From TMW Unlimited MOTION. Raise awareness of Europe's first major luxury car brand entirely through digital channels. How do you launch a luxurious car that doesn't exist to a niche audience of successful individuals who are not drawn to obvious showy brands? The answer is to create a series of high production CGI films of the car in action and seed them on sites where we believe our niche audience will visit. Site visits a month.

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News And Blog

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Why agencies need to embrace systematic innovation. Agencies are all talk when it comes to Innovation, but here’s how to change that. Dmexco 2016 - The Year of Digital Transformation. Dmexco’s here to stay. As the digital economy expands, many leading personalities were drawn to this year’s event where digital transformation was a key topic. Richard Colvile discusses the importance of understanding how a consumer defines themselves. Campaign challenges Leanne Lim-Walker to Live Life on Impulse.

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Case Study - Lynx Apollo

http://www.tmwunlimited.com/our-work/case-study-lynx-apollo

To support the global launch of the new Lynx Apollo range by creating a range of digital assets as part of a new global campaign. We created a series of films entitled ‘An astronaut never has to’, which highlighted the visible advantages that astronauts have when it comes to getting the girl and drove viewers to the LynxApollo.com site. The YouTube desktop masthead exceeded the average interaction rate by 25%. For Lynx we had lift off! We did Buzz Aldrin proud. Bob Udale, Head of Planning.

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Snapchat’s latest ad product and what it means for the wider industry

http://www.tmwunlimited.com/news-and-blog/posts/2015/06/26/snapchat’s-latest-ad-product-and-what-it-means-for-the-wider-industry

Snapchat’s latest ad product and what it means for the wider industry. Earlier this week at Cannes Lions, Snapchat announced their latest ad product, 3V Advertising. With this announcement, the company has come full-circle; creating the demand and then the supply, ultimately putting the spotlight on the growing trend for vertical content consumption. This is a behaviour Snapchat has led, but one which has wider implications for the industry. Turning a phone just to view content is a behaviour of the past.

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Lynx Peace

http://www.tmwunlimited.com/our-work/case-study-lynx-peace

To support the launch of a new variant, Lynx Peace, through the line, by building on the TV spot ‘make love, not war’. With Lynx having firmly moved away from scantily clad girls, we needed to create something truly original, with content that excites and engages the new, older and increasingly digitally savvy audience. For Make BEATS Not War. Make THREADS Not War. For Make MOMENTS Not War. The resulting Instagram gallery, t-shirt collection and music journey were brought together on LYNXPEACE.COM; a...

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Case Study - DO:MORE

http://www.tmwunlimited.com/our-work/case-study-domore

To create a sales-driving campaign for Sure Deodorant that’d bring its new DO:MORE brand positioning to life. It was also the first ever unisex campaign for the brand - so it had to be good! Working from the shelf backward, we created a sales-promotion campaign that built equity as well as driving purchase. We utilised the emotional appeal of festival season to engage the young target consumer, and made certain Sure was with them all the way helping and encouraging them to DO:MORE with their summer.