websitenittygritty.blogspot.com
Website Nitty Gritty: They Came. They Saw. They Did Something.
The Importance of Conversions.
http://websitenittygritty.blogspot.com/2014/01/they-came-they-saw-they-did-something.html
Sunday, January 19, 2014. They Came. They Saw. They Did Something.
The Importance of Conversions. Image from www.webseoanalytics.com. Digital marketers know that great websites cause people to take action. When a website visitor requests more information, buys a product, downloads a white paper, applies for membership, or all of the above, they are taking action. Those actions are also called outcomes, goals, or, in a web analytic term, conversions. According to Digital Analytics Association. Markitekt,...
websitenittygritty.blogspot.com
Website Nitty Gritty: What is Bounce Rate and Why Should You Care?
http://websitenittygritty.blogspot.com/2014/01/what-is-bounce-rate-and-why-should-you.html
Saturday, January 18, 2014. What is Bounce Rate and Why Should You Care? Snapshot of Bounce Rate Demystified by KissMetrics. When a visitor to a website is not engaged or does not find the information they seek, they will leave the website and find another one that will help them with their needs. This is why bounce rate. Simply defined, bounce rate is a ratio metric that shows the percentage of sessions on a website with only one page view. Tops Products, an e-commerce website that offers various office...
directchick.blogspot.com
Cyndi_Says: December 2012
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Sunday, December 23, 2012. Final Edit Boys Town Image Video. This will be an image video placed on Facebook that highlights the comprehensive continuum of care that is provided by Boys Town across the nation for at risk young men and women. The image piece will be used to educate current and prospective donors on the more comprehensive offerings from Boys Town that extend beyond (just) educating at risk youth. Their miss...
directchick.blogspot.com
Cyndi_Says: December 2011
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, December 5, 2011. Data privacy and compliance for marketers. Caught between a rock and a hard place. How to navigate customer data and privacy. As a lowly marketing gal, how am I ever going to hold my own between the regulators and the litigators. The discussion went better than I expected, I learned so much from my peers, and I realized that I had nothing to fear. I got thinking that if I. Ignorance is not bliss.
directchick.blogspot.com
Cyndi_Says: March 2013
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Saturday, March 16, 2013. Stanford gets Schooled on Content Marketing. On March 14 I participated in the. The Stanford Graduate School of Business. Is recognized as one of the leading business schools in the world. Their Executive Education. Marketing has become essential in 2013. As buyers demand more personalized, uniquely relevant content. Between search engines, social networks and peer reviews, there’s a wealt...
directchick.blogspot.com
Cyndi_Says: Is Google the Evil Empire or a Benevolent Monopoly?
http://directchick.blogspot.com/2014/02/wells-reminds-us-that-google-owns-top.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, February 17, 2014. Is Google the Evil Empire or a Benevolent Monopoly? Wells reminds us that Google owns. The top-ranked search portal. A wildly popular e-mail service. A leading feed reader. The top-ranked feed management system. The top-ranked analytics product. The largest distributed ad network. The most widely-distributed traffic monitoring toolbar. The largest video content hosting site. Recent news stories...
directchick.blogspot.com
Cyndi_Says: April 2013
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Tuesday, April 23, 2013. Marketing Research Chart: Marketing analytics challenges MarketingSherpa. What is interesting is that the top 2 challenges are related to the interpretation of data - not the collection of data. Marketing Research Chart: Marketing analytics challenges MarketingSherpa. Subscribe to: Posts (Atom). Marketing Research Chart: Marketing analytics chal. Bloomingdale, Illinois, United States. Shopcom: An...
directchick.blogspot.com
Cyndi_Says: March 2012
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, March 12, 2012. Get emotional about your branding. For years now advertisers have moved away from presenting product functionality in advertising to appealing more directly to consumers’ ideals. In a Frontline video series called The Persuaders. 8220; What consumers want now is an emotional connection—they want to be able to connect with what's behind the brand, what's behind the promise. B. Customer based brand ...
directchick.blogspot.com
Cyndi_Says
http://directchick.blogspot.com/2014/02/in-marketingsherpa-case-study-edible_1124.html
Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, February 24, 2014. In a MarketingSherpa case study,. Edible Arrangements used customer service to increase sales. The e-commerce team increased same-day delivery orders on the Web 8% with simple promotion in a handful of channels (Sutton, 2013). Who is Edible Arrangements? Edible Arrangements ( www.ediblearrangements.com. 183; 8% increase in same-day orders on its website since promoting the service. They used a ...
directchick.blogspot.com
Cyndi_Says: November 2012
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Sharing ideas and innovating thinking in direct, digital, and interactive marketing. Monday, November 26, 2012. Donors and Diners - Concept Papers. His will be an image video placed on Facebook that highlights the comprehensive continuum of care that is provided by Boys Town across the nation for at risk young men and women. Ccording to the Boys Town website,. Their mission is to reunite kids with their families, find foster homes for others, provide a Boys Town family for those with nowhere else to turn...