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marketing614akmadriz | Just another WordPress.com site

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Metrics | marketing614akmadriz

https://marketing614akmadriz.wordpress.com/2012/02/25/metrics

Just another WordPress.com site. Laquo; Strategic Focus – STP. February 25, 2012. Or leave a trackback: Trackback URL. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Back to the top.

2

marketing614akmadriz | Just another WordPress.com site | Page 2

https://marketing614akmadriz.wordpress.com/page/2

Just another WordPress.com site. Reducing Food Waste in our Community. January 23, 2012. Throughout the quarter, I will be working to develop a cause marketing campaign for this initiative as a social venture. It will be a challenge to figure out a sustainable way to monetize this initiative. I think it will be a great learning experience in making something stick – what will entice restaurants and grocery stores to get involved in this program? How will beneficiaries receive program benefits?

3

Execution | marketing614akmadriz

https://marketing614akmadriz.wordpress.com/execution

Just another WordPress.com site. We offer is really more of a service. Using the core competence of relationship building we will create effective networks to redistribute food waste for the needy. Using our logistics competence, we will work to deliver food in a timely manner so it can still be used. Restaurants will benefit from food waste reduction and increased savings. The price. For the service will be $200/month as compared to $450/month for waste pickup (see EVC below). You can’t underestimate th...

4

Marketing Objectives | marketing614akmadriz

https://marketing614akmadriz.wordpress.com/2012/01/30/marketing-objectives

Just another WordPress.com site. Laquo; The 4 B’s. Fundamental Entity and Goals. January 30, 2012. It’s hard to decide on the best course of action for The Food Social. Staying on the path I’m currently on…below are my thoughts of marketing objectives:. Relationship building builds the. Of a strong network of restaurants/grocery stores and food charities leading to the. Of additional beneficiaries served. Resource allocation and distribution builds the. Of a strong distribution network leading to the.

5

Feature Benefit Value Mapping | marketing614akmadriz

https://marketing614akmadriz.wordpress.com/2012/02/24/feature-benefit-value-mapping

Just another WordPress.com site. Laquo; Source of Volume. Strategic Focus – STP. Feature Benefit Value Mapping. February 24, 2012. The feature-benefit value map (below) was tough to figure out because of the social venture slant. In the end, I decided that the features need to be targeted to the restaurants and grocery stores that are going to “buy in” to the Food Social so the features need to appeal to them. So here it is:. The ideal target customer. Or leave a trackback: Trackback URL. Your 5-box look...

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Marketing of an Agritourism Startup

Marketing of an Agritourism Startup. The story of developing a marketing plan for SIMBY Agritours, as told by a co-founder and required for completion of Marketing 614, Social Marketing, at the Ross School of Business. View my complete profile. The Good We Do. Friday, April 23, 2010. After considering the idea that we're earning share from the farmers market, it was rightly pointed out that what we're really doing is taking FM customers and engaging them further. the sketch below was helpful. So the prin...

marketing614akmadriz.wordpress.com marketing614akmadriz.wordpress.com

marketing614akmadriz | Just another WordPress.com site

Just another WordPress.com site. February 25, 2012. The Food Social’s positioning is to help the community by reducing food waste. The metrics need to resonate with businesses in the community. This is an interesting dynamic because for this venture metrics explaining cost savings and community involvement will resonate with the target restaurants. In order to continue partnerships with restaurants – the Food Social needs to quantify their impact on the community year over year. February 25, 2012. Will b...

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Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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February 22, 2012. 8212; marketing614bmkidd @ 1:54 am. 8212; marketing614bmkidd @ 1:36 am. Strategic Focus – Pricing. February 21, 2012. 8212; marketing614bmkidd @ 9:34 pm. Below is what pricing will look like against the economic values that both the beneficiaries and the donors will obtain. A positive differential value is left for each, with the donor’s being more significant due to a larger cost. February 20, 2012. 8212; marketing614bmkidd @ 4:47 am. I have finally had some time to play around with t...

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Tuesday, April 13, 2010. So, a quick and dirty recap on my project. I've chosen to analyze a consumer product company (GoLite) that produces extremely sustainable products, but chooses not to advertise/market this fact. The following benefits are associated with the success of this company:. If other outdoor retailers start losing share to GoLite, they will get the message and amp up their sustainability initiatives. Note: This is not really the focus of my project, #1 (above) is. Monday, April 12, 2010.

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Just another WordPress.com site. Posted by marketing614chenkl in Uncategorized. It looks like I didn’t get a chance to write out my thought process for the evaluation stage of the big picture. However, all that information is now available on my evaluations page. I outlined a brief list of metrics to measure key experiences against to identify how SLAM can continue to improve. Posted by marketing614chenkl in Uncategorized. The 4Ps stand for:. So I’ll just post my thoughts on products and pricing. I’ve ta...

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2 Marketing Objective and Source of Volume. February 24, 2012 · 10:05 pm. Need for rural diagnosis. Visits to CentriCycle website. Questions asked on online FAQ. Number of visits to website. Number of steps to donate. Number of steps to donate. Percent of people on website who donate. Number of steps to donate. Number of repeat users, possible survey. Surveys performed in schools? Ability to get a hold of CentriCycle representatives. Ask question to community leaders. Effect on getting better. Beneficiar...