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marketing614cyarina | Just another WordPress.com site

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1

4. Execution | marketing614cyarina

https://marketing614cyarina.wordpress.com/execution

2 Marketing Objective and Source of Volume. Providing a holistic system of diagnosis with our device and education through a partnership with local NGO’s with rural outreach programs. We will be targeting the most rural, tribal, areas that lack electricity and their only access to (western) healthcare is the mobile clinic that travels out to their village once a month. We want to provide the with the ability to get point of care diagnosis. Leave a Reply Cancel reply. Enter your comment here. You are comm...

2

4 P’s | marketing614cyarina

https://marketing614cyarina.wordpress.com/2012/02/24/4-ps

2 Marketing Objective and Source of Volume. February 24, 2012 · 10:01 pm. See first blog post. Donor: we want to provide an outlet to improve healthcare in India that is specific, transparent, and where their money has a large impact. We will use any donations to fund our efforts in India. You can see some of the work on this from the ECV. Donor: We will be applying to larger grants, but we plan to ask for initial donations of $100-$150 donations from our donors, as indicated by our ECV. Beneficiary: the...

3

ECV | marketing614cyarina

https://marketing614cyarina.wordpress.com/2012/02/24/ecv

2 Marketing Objective and Source of Volume. 4 P’s →. February 24, 2012 · 8:20 pm. This is the ECV for the donor. Below is the ECV for the beneficiary. Keep in mind with the dollar values that I am targeting people that earn about $1-2/day. 4 P’s →. One response to “. February 25, 2012 at 12:46 am. Are there other costs besides pain of getting blood drawn? Like wrong diagnoses which leads to wrong treatments, which could equate the process to not having the diagnosis in the first place?

4

Value Map | marketing614cyarina

https://marketing614cyarina.wordpress.com/2012/02/22/value-map

2 Marketing Objective and Source of Volume. Search, Experience, Credence. February 22, 2012 · 6:43 pm. Search, Experience, Credence. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.

5

5 – Box | marketing614cyarina

https://marketing614cyarina.wordpress.com/2012/02/12/5-box

2 Marketing Objective and Source of Volume. Search, Experience, Credence →. February 12, 2012 · 1:58 am. 5 – Box. When my mom is sick, we deal with it. I cover for her until she feels well enough to do her normal jobs around the house. I only need to get treatment if I get really sick. If I need to know what is wrong, or if things get really bad, I will either go to the local Ayurvadic doctor or go to the main hospital which is often greater than 15 miles away. Steal share from doing nothing. Steal share...

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Just another WordPress.com site. February 25, 2012. The Food Social’s positioning is to help the community by reducing food waste. The metrics need to resonate with businesses in the community. This is an interesting dynamic because for this venture metrics explaining cost savings and community involvement will resonate with the target restaurants. In order to continue partnerships with restaurants – the Food Social needs to quantify their impact on the community year over year. February 25, 2012. Will b...

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Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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February 22, 2012. 8212; marketing614bmkidd @ 1:54 am. 8212; marketing614bmkidd @ 1:36 am. Strategic Focus – Pricing. February 21, 2012. 8212; marketing614bmkidd @ 9:34 pm. Below is what pricing will look like against the economic values that both the beneficiaries and the donors will obtain. A positive differential value is left for each, with the donor’s being more significant due to a larger cost. February 20, 2012. 8212; marketing614bmkidd @ 4:47 am. I have finally had some time to play around with t...

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Tuesday, April 13, 2010. So, a quick and dirty recap on my project. I've chosen to analyze a consumer product company (GoLite) that produces extremely sustainable products, but chooses not to advertise/market this fact. The following benefits are associated with the success of this company:. If other outdoor retailers start losing share to GoLite, they will get the message and amp up their sustainability initiatives. Note: This is not really the focus of my project, #1 (above) is. Monday, April 12, 2010.

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marketing614chenkl | Just another WordPress.com site

Just another WordPress.com site. Posted by marketing614chenkl in Uncategorized. It looks like I didn’t get a chance to write out my thought process for the evaluation stage of the big picture. However, all that information is now available on my evaluations page. I outlined a brief list of metrics to measure key experiences against to identify how SLAM can continue to improve. Posted by marketing614chenkl in Uncategorized. The 4Ps stand for:. So I’ll just post my thoughts on products and pricing. I’ve ta...

marketing614cyarina.wordpress.com marketing614cyarina.wordpress.com

marketing614cyarina | Just another WordPress.com site

2 Marketing Objective and Source of Volume. February 24, 2012 · 10:05 pm. Need for rural diagnosis. Visits to CentriCycle website. Questions asked on online FAQ. Number of visits to website. Number of steps to donate. Number of steps to donate. Percent of people on website who donate. Number of steps to donate. Number of repeat users, possible survey. Surveys performed in schools? Ability to get a hold of CentriCycle representatives. Ask question to community leaders. Effect on getting better. Beneficiar...

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Social Marketing - The Ann Arbor Velo Club - by Dave Vannette (daleva)

Social Marketing - The Ann Arbor Velo Club - by Dave Vannette (daleva). This blog will chart the development of a marketing plan for the Ann Arbor Velo Club - an Ann Arbor, MI based not-for-profit organization that focuses on recruiting and developing new bicycle racers. Friday, April 23, 2010. Tuesday, April 20, 2010. 5000 cash or equivalent in-kind donation, only one per team or event). 8226; Logo or brand displayed prominently on club jersey (center front and back and on leg panels of shorts). 8226; L...

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marketing614dbodurka | Just another WordPress.com site

Just another WordPress.com site. Marketing Objective/Source of Volume. February 25, 2012. Below is where I netted out with the metrics to keep track of how we are actually doing. The first analysis is all of the possible key experiences and the associated metrics and the second contains the key experience factors and key metrics (both customer and operational). February 24, 2012. And now…my thoughts on channel alignment:. February 24, 2012. February 24, 2012. While not as efficient a medium as digital, p...

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marketing614_dkory

Saturday, April 24, 2010. For my final post, I want to talk a little bit about the 4 Ps of my marketing plan. After completing the product portfolio matrix, I was able to identify 5 main Play 60 products, their attributes, and their relative importance. My list of products (in order of importance) follows:. 4 Play 60 challenge: this is an online planner that encourages children to log the time spent doing physical activities and helps them track their progress. In conclusion, I want to thank all of you w...

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marketing614hadiyahm | Hadiyah's MKT 614 Blog

Hadiyah's MKT 614 Blog. Posted by: Hadiyah's MKT 614 Blog. February 24, 2012. Evaluating the channels: Product and Information Flow. CentriCycle will have to consider the potential barrier of the Indian government for getting the product to consumers. Posted in Marketing Plan Pages. Posted by: Hadiyah's MKT 614 Blog. February 24, 2012. The communications plan will emphasize the search. Attribute of the product by building awareness. Posted in Marketing Plan Pages. Posted by: Hadiyah's MKT 614 Blog. I hav...

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Just another WordPress.com site. Week 4 – Feature-Benefit Laddering and Progress. February 13, 2012. The impact-people team has greatly appreciated the opportunity to reflect on how it will translate the ambitious undertaking into a social marketing plan. From the 4Bs to Feature-Benefit Laddering, the team has leapfrogged to some critical realizations. We aim to attract students whom currently rely on traditional job search platforms, are frustrated with the existing offering, could benefit from the impa...