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Outcroppings

At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Links to this post. Friday, February 17, 2012. Why your company should have a blog. Heck, that's the reason Borders bookstores went out of business. Not surprisingly, this behavior carries over to the personal life to corporate pur...

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Outcroppings | tonyloftis.blogspot.com Reviews

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At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Links to this post. Friday, February 17, 2012. Why your company should have a blog. Heck, that's the reason Borders bookstores went out of business. Not surprisingly, this behavior carries over to the personal life to corporate pur...

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Outcroppings | tonyloftis.blogspot.com Reviews

https://tonyloftis.blogspot.com

At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Links to this post. Friday, February 17, 2012. Why your company should have a blog. Heck, that's the reason Borders bookstores went out of business. Not surprisingly, this behavior carries over to the personal life to corporate pur...

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tonyloftis.blogspot.com

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Outcroppings: November 2009

http://tonyloftis.blogspot.com/2009_11_01_archive.html

At the intersection of technology, public relations, marketing and society. Monday, November 30, 2009. Not for the first time in my life, I am going to go out on a limb here. I disagree with the conventional wisdom about how Tiger should react to the storm surrounding his car accident. What if he had an affair, denies it and later we find out the truth? There is nothing to be gained by coming out with a statement other than he ran into a fire hydrant, which amounts to minor traffic accident. The other da...

2

Outcroppings: January 2010

http://tonyloftis.blogspot.com/2010_01_01_archive.html

At the intersection of technology, public relations, marketing and society. Wednesday, January 27, 2010. Where the money goes in communications. To profit in a war, you have to be an arms provider. To profit in the communications age, you have to be a carrier. So here is my question. Clearly, twenty-five years ago we were able to live without some of these technologies. If you were unemployed, what would you give up first? Outcroppings by Tony Loftis. Links to this post. Saturday, January 9, 2010. On how...

3

Outcroppings: May 2011

http://tonyloftis.blogspot.com/2011_05_01_archive.html

At the intersection of technology, public relations, marketing and society. Monday, May 16, 2011. Book Review: Leading Change by John Kotter. John Kotter's "Leading Change". Is one of the foundation books in the field of change management. First published in 1996, the book's eight stage process for leading change still forms the backbone of many change efforts. Kotter. A Forbes top 50 business guru. Is one of the world's well-known experts in writing about leadership and driving change. . Of what happ...

4

Outcroppings: June 2011

http://tonyloftis.blogspot.com/2011_06_01_archive.html

At the intersection of technology, public relations, marketing and society. Friday, June 10, 2011. Book Review: SPIN Selling. Besides, in major sales, the salespeople usually are not in the room when most of the important decisions are made. It's the salesperson's contact who needs to sell within her organization. It's the job of the salesperson to arm his contact with enough information to make her an effective influencer. Speaking of benefits, Rackham notes that benefits come in two varieties: those th...

5

Outcroppings: January 2012

http://tonyloftis.blogspot.com/2012_01_01_archive.html

At the intersection of technology, public relations, marketing and society. Monday, January 30, 2012. Write more effective e-mail using these six quick tips. 1) Unless the sender knows who you are, the most critical piece in any email communication is the subject line and even there you need to get to the point quickly. 2) Personalize it. People want to know that it's them you care about not "to whom it may concern." And while you're at it, make sure you have the recipient’s name right. Links to this post.

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tonymackeypr.blogspot.com

Tony Mackey PR: Tony Mackey - Unmasked

http://tonymackeypr.blogspot.com/2010/01/meet-paul-robertsrip-tony-mackey.html

My opinions on public relations, news, blogging, sports, social media etc. This is my personal blog and it does not reflect the opinions of my employer, friends or loved ones. Saturday, January 16, 2010. Tony Mackey - Unmasked. Please visit new blog at: http:/ paulrobertspr.blogspot.com/. This is my first blog post - as Paul Roberts. What am I saying? Well, I'm saying that for the past (almost) year, I've been blogging and tweeting under the name of Tony Mackey. Why did I do it? Why come out now? Well, s...

tonymackeypr.blogspot.com

Tony Mackey PR: January 2010

http://tonymackeypr.blogspot.com/2010_01_01_archive.html

My opinions on public relations, news, blogging, sports, social media etc. This is my personal blog and it does not reflect the opinions of my employer, friends or loved ones. Saturday, January 16, 2010. Tony Mackey - Unmasked. Please visit new blog at: http:/ paulrobertspr.blogspot.com/. This is my first blog post - as Paul Roberts. What am I saying? Well, I'm saying that for the past (almost) year, I've been blogging and tweeting under the name of Tony Mackey. Why did I do it? Why come out now? Well, s...

mediametamorphosis.blogspot.com

Media Metamorphosis: Speak into the Microphone: Who represents your company?

http://mediametamorphosis.blogspot.com/2009/09/speak-into-microphone-who-represents.html

As if you haven't noticed, how we interact with information has changed. That evolution isn't over, not by a long-shot. Tuesday, September 15, 2009. Speak into the Microphone: Who represents your company? During this morning's Solo PR Coffee. Said something brilliant (he does this often, actually). One attendee was lamenting the issue that I've blogged about in the past, that companies are hiring college interns to handle their social media outreach. It sums things up perfectly. Posted by Chuck Tanowitz.

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tonyloftis.blogspot.com

Outcroppings

At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Links to this post. Friday, February 17, 2012. Why your company should have a blog. Heck, that's the reason Borders bookstores went out of business. Not surprisingly, this behavior carries over to the personal life to corporate pur...

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