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Outcroppings: Your value to Google and Facebook
http://tonyloftis.blogspot.com/2012/02/your-value-to-google-and-facebook.html
At the intersection of technology, public relations, marketing and society. Thursday, February 23, 2012. Your value to Google and Facebook. How much are you worth online? According to JP Morgan, you are worth $24.00 to Google and $4.00 to Facebook. Outcroppings by Tony Loftis. Subscribe to: Post Comments (Atom). Follow me on Twitter @anthonyloftis. Outcroppings by Tony Loftis. Wayland, Mass., United States. View my complete profile. There was an error in this gadget. What I said before. Marketing Over Co...
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Outcroppings: January 2010
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At the intersection of technology, public relations, marketing and society. Wednesday, January 27, 2010. Where the money goes in communications. To profit in a war, you have to be an arms provider. To profit in the communications age, you have to be a carrier. So here is my question. Clearly, twenty-five years ago we were able to live without some of these technologies. If you were unemployed, what would you give up first? Outcroppings by Tony Loftis. Links to this post. Saturday, January 9, 2010. On how...
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Outcroppings: February 2011
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At the intersection of technology, public relations, marketing and society. Wednesday, February 23, 2011. How PowerPoint Presentations are like movies. There is nothing wrong with PowerPoint, except the way people use it. PowerPoint is a visual media but presenters insist using PowerPoint as a text document. It's not. Think about the best presentation that you have ever seen. It was image rich and text light. Most PowerPoints fail for three reasons:. 1) Presenters fail to deliver a compelling narrative.
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Outcroppings: June 2011
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At the intersection of technology, public relations, marketing and society. Friday, June 10, 2011. Book Review: SPIN Selling. Besides, in major sales, the salespeople usually are not in the room when most of the important decisions are made. It's the salesperson's contact who needs to sell within her organization. It's the job of the salesperson to arm his contact with enough information to make her an effective influencer. Speaking of benefits, Rackham notes that benefits come in two varieties: those th...
tonyloftis.blogspot.com
Outcroppings: January 2012
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At the intersection of technology, public relations, marketing and society. Monday, January 30, 2012. Write more effective e-mail using these six quick tips. 1) Unless the sender knows who you are, the most critical piece in any email communication is the subject line and even there you need to get to the point quickly. 2) Personalize it. People want to know that it's them you care about not "to whom it may concern." And while you're at it, make sure you have the recipient’s name right. Links to this post.
tonyloftis.blogspot.com
Outcroppings: February 2010
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At the intersection of technology, public relations, marketing and society. Sunday, February 28, 2010. In an interesting role reversal, I recently had to interview several candidates for an open admin position. Not too long ago, I had been on the other side, acting as interviewee not interviewer. Cover letters to tailored the job offering are noticed. Forms letters are too. Which do you think stands out from the pile? Saying you can do anything is not a helpful response. Employers don't need anything...
tonyloftis.blogspot.com
Outcroppings: September 2010
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At the intersection of technology, public relations, marketing and society. Thursday, September 23, 2010. Been a while, but I am back. Time moves on and people do too. Some times they come back. In the short time that I have stepped away from the full time grind of PR, the industry has been transformed, contracted and expanded by social media. A wild ride, and change that came a faster and bigger clip than the introduction of Web 1.0. I'm not sure. At a minimum, it will likely reflect my new emphasis...
tonyloftis.blogspot.com
Outcroppings: October 2011
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At the intersection of technology, public relations, marketing and society. Tuesday, October 18, 2011. When will Apple fall? In the world of technology, it's not if the mighty will fall but when. There are to be sure, a few exceptions to this rule: IBM, Sony, Oracle and a couple handfuls of others to name a few. But it's a small list, and not one is growing by exponential measures. If you don't think declines possible, look at Microsoft's history. Outcroppings by Tony Loftis. Links to this post. I have s...
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Outcroppings: March 2011
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At the intersection of technology, public relations, marketing and society. Tuesday, March 15, 2011. Hiring overqualified workers makes today. Smart candidates will make their peace with the current and foreseeable reality. Employers, hire with caution but do not avoid overqualified candidates. Outcroppings by Tony Loftis. Links to this post. Subscribe to: Posts (Atom). Follow me on Twitter @anthonyloftis. Outcroppings by Tony Loftis. Wayland, Mass., United States. View my complete profile. Christopher S...
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Outcroppings: April 2011
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At the intersection of technology, public relations, marketing and society. Monday, April 18, 2011. Book Review: Selling to the C-Suite. Selling to the C-Suite. Reads like a manual on how salespeople can gain and maintain access to the c-level. This short, easily digestible book contains a wealth of practical information on:. 8226; Why executive involvement starts early in the selling cycle. 8226; How to identify the right executive who is driving the project. 8226; How to gain access to that executive.
