blog.watchmethink.com
How to reduce your innovation failure rates | Watch Me Think is thinking ..
http://blog.watchmethink.com/2015/03/how-to-reduce-your-innovation-failure-rates
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! How to reduce your innovation failure rates. There is obviously a long list of reasons why some pretty awful products make it all the way through the innovation process and make it on to the supermarket shelves. Having conducted digital immersions in 42 Countries, these are the two causes that we see most frequently within both local and Global Organisations. 2) So much research is spent at the front end that failure becomes ...
blog.watchmethink.com
Watch Me Think is thinking .. | Watch Me Think is thinking (and so we bloody well should!) | Page 2
http://blog.watchmethink.com/page/2
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! Dark Matter in Market Research. Market research is a lot like quantum mechanics. Just when you think everything seems to be moving in the right direction in a big chunk, when you look at it in nano, it isn’t really. Watch Me Think shortlisted for Mobile Agency of the Year for the 2nd year. Finding the LYNX Effect. Our recent and successful Watch Kids Think research revealed what I thought was an incredible observation. I went...
blog.watchmethink.com
Crowdsourcing | Watch Me Think is thinking ..
http://blog.watchmethink.com/tag/crowdsourcing
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! Legend. Brian Blessed. Loud. Brian Blessed. Now a voice on TomTom thanks to the power of the crowd (or Facebook. Depending on how you look at it). 25,000 members was the target which was achieved (albeit after 3 years of effort) and then TomTom true to their word delivered on their promise. Now everyone can have Brian shouting at them (and Brian is pretty chuffed. Queensland, QLD 4102. 61 (0)403 222 962. Basingstoke, RG25 2JL.
blog.watchmethink.com
Watch Me Think is thinking .. | Watch Me Think is thinking (and so we bloody well should!)
http://blog.watchmethink.com/home
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! Are you just ticking boxes, or kicking butts? You can develop a relatively cheap, quick and rewarding habit of micro-multi-testing and learning. Lifting carpets, twitching curtains – comparing the merits of different video MRX approaches. There are 2 levels of video research. The brush-the-surface vox pop. And the lift-the-carpet, twitch-the-net-curtains, back-of-the-cupboard discovery pieces. Queensland, QLD 4102. 44 (0)7545...
blog.watchmethink.com
Is your Company really getting “Closer to Consumers”? | Watch Me Think is thinking ..
http://blog.watchmethink.com/2015/02/is-your-company-really-getting-closer-to-consumers
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! Is your Company really getting “Closer to Consumers”? Some of the most frequently overused phrases within the Global FMCG industry include, we are “getting closer to consumers” “understanding them more deeply” and “walking in their shoes”. These warm phrases will often appear on the corporate pages of the manufacturers themselves and sometimes get printed on the business cards of employees. It’s a logical goal. Budget pressur...
blog.watchmethink.com
Defining “acceptable business practice” for Australian retailers? | Watch Me Think is thinking ..
http://blog.watchmethink.com/2014/12/defining-acceptable-business-practice-for-australian-retailers
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! Defining “acceptable business practice” for Australian retailers? While the retailers’ apologies often sound a little bit like an apology for getting caught, there remains insufficient debate or clarity about what is and what is not “acceptable business practice when it comes to the grocery retailers’ dealings with suppliers. Http:/ www.theguardian.com/business/2014/dec/15/coles-10m-fine-admits-breaking-consumer-law. For each...
userexperience.co.nz
Keeping it ‘old school’ with Diary Studies | User Experience NZ
http://www.userexperience.co.nz/2010/04/keeping-it-‘old-school’-with-diary-studies
UX and Design Research from a New Zealand viewpoint. Keeping it ‘old school’ with Diary Studies. April 6, 2010. Oops, The original article is now about halfway down this page because:. UPDATE 2016. Six years on and many of these products and services have changed shape. (And I’ve added a few). The latest of these is Streetbees. Where consumer ‘bees’ get paid a small sum to film their impressions while they complete a task. I’m seeing insights dripping in honey. 8230; and Over the Shoulder. Which has fast...
userexperience.co.nz
Capture the moment with video diary studies | User Experience NZ
http://www.userexperience.co.nz/2015/07/capture-the-moment-with-video-diary-studies
UX and Design Research from a New Zealand viewpoint. Capture the moment with video diary studies. July 10, 2015. Selfie videos make for super engaging viewing and really put you in the picture. Two and three at a time, 25 diary study packs arrived back by courier – this time containing not just logbook and photos but a video camera – 300 self-recorded clips from selected moments during the previous week. Self-shot video combined with stills and printed verbatims combine to provide a powerful platform for...
userexperience.co.nz
Diary Studies | User Experience NZ
http://www.userexperience.co.nz/category/diary-studies
UX and Design Research from a New Zealand viewpoint. Category Archives: Diary Studies. Capture the moment with video diary studies. July 10, 2015. Selfie videos make for super engaging viewing and really put you in the picture. Two and three at a time, 25 diary study packs arrived back by courier – this time containing not just logbook and photos but a video camera – 300 self-recorded clips from selected moments during the previous week. Self-shot video combined with stills and printed verbatims combine ...
blog.watchmethink.com
Online: off kilter | Watch Me Think is thinking ..
http://blog.watchmethink.com/2014/12/online-off-kilter
WMT’s LinkedIn Group. Watch Me Think is thinking (and so we bloody well should! The mainstream UK grocers have been tripping themselves up all year and everyone has been laying into them while they’re down. Yet in the UK,. Is marked out as the rare success story. But we’ve been at this for a while. So why haven’t those out-of-town sheds gone the same way as the bookstores*? Something must be wrong somewhere. Why don’t I do my grocery shopping online? Lost in the thumbnail. How does it respond? Unless the...
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