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newspaperadsales.com
Driving Serious Newspaper Ad Sales: Alternative weekly newspaper takes advertiser from cutting back to running significantly larger than before--and thanking them for it
http://www.newspaperadsales.com/2009/05/alternative-weekly-newspaper-takes.html
Ideas, strategies, and thoughts from a newspaper ad sales consulting firm. Thursday, May 14, 2009. Alternative weekly newspaper takes advertiser from cutting back to running significantly larger than before- and thanking them for it. When this ad wasn't driving enough response to justify the newspaper's rates, the client requested. The ad be shrunk down to half the size (sound familiar? And content objections, and created a new strategy (below). Course there last fall and they're still going strong.
newspaperadsales.com
Driving Serious Newspaper Ad Sales: Thunder Bay ad rep sells by doing her homework
http://www.newspaperadsales.com/2009/03/leveraging-ad-sale-by-doing-your.html
Ideas, strategies, and thoughts from a newspaper ad sales consulting firm. Wednesday, March 18, 2009. Thunder Bay ad rep sells by doing her homework. How do you take a small advertiser getting little response and get them to spend more in your newspaper in this economy? This Chronicle Journal advertiser was running heavily in radio but not so much in print- only about $558 per month- because the newspaper just wasn't working for them. So last week, Margaret Kamas. Consider when choosing where to spend th...
newspaperadsales.com
Driving Serious Newspaper Ad Sales: Overcoming the biggest objection of all
http://www.newspaperadsales.com/2009/02/theres-ton-of-money-out-there-but-only.html
Ideas, strategies, and thoughts from a newspaper ad sales consulting firm. Tuesday, February 24, 2009. Overcoming the biggest objection of all. This ad on the right, which sold today for $1,800, is proof about what I'll be talking about today. I know in my first post I got into heavy detail about the main problem and solution to driving serious local newspaper advertising sales in this recession. And that's the key to driving some serious ad revenue right now. Because, if they could just improve their ad...
newspaperadsales.com
Driving Serious Newspaper Ad Sales: Focus on solving their response problem and they'll spend the money
http://www.newspaperadsales.com/2009/03/focus-on-solving-their-response-problem.html
Ideas, strategies, and thoughts from a newspaper ad sales consulting firm. Tuesday, March 31, 2009. Focus on solving their response problem and they'll spend the money. Keep in mind that often the advertiser hesitates running an ad bigger because of the experience they had when they were running previously. The same goes for budgeting, so you've got to take all this with a grain of salt and focus on creating a solution that'll. Get them a response. Here's the direct-response strategy we sketched out base...
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North Fork Internet - Support
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