abp177.wordpress.com
The beautiful people…. | Consumer
https://abp177.wordpress.com/2012/12/07/the-beautiful-people
So long and thanks for all the fish. The beautiful people…. December 7, 2012. The beautiful people they’re everywhere, in our magazines, on our televisions, trying to sell us things in the street. Not only do we perceive them to be more intelligent than less attractive people (Kanazaw and Kovar, 2004). But these opinions are formed from a very early age (Dion and Berscheid, 1974). Which provides “Online dating for beautiful people only.”. Traditionally dating sites may have been only used by those who ar...
mcclelloscope.wordpress.com
November | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...
psp046.wordpress.com
Why is my choice better than your choice? Brand Loyalty! | psp046
https://psp046.wordpress.com/2012/11/16/why-is-my-choice-better-than-your-choice-brand-loyalty
November 16, 2012 / psp046. Why is my choice better than your choice? We all have a reason why we purchase what we do, how we rationalise this is up to us. The launch of the internet and social networking sites allow us to promote and debate why our chosen choice is better than others. Is this a new way to compete for status? IPhone versus Android, MAC versus PC. Does money play a factor? Does the cost of a product, increases loyalty to it? How about the more intelligent and savvy a product? You are comm...
clareconsumer.wordpress.com
ARE U A SHOPPING ADDICT? | clareconsumer
https://clareconsumer.wordpress.com/2012/12/07/are-u-a-shopping-addict
The greatest WordPress.com site in all the land! Laquo; Can Negative become the winner? Return to the Titanic, Would u like? ARE U A SHOPPING ADDICT? On December 7, 2012. There are some signs of shopping addiction:. Shopping or spending money as result of feeling disappointed, angry, or scared. Shopping or spending habits causing emotional distress in one’s life. Feeling delusory if not have credit cards. Buying items on credit cards while would not be bought with cash. Thinking excessively about money.
brandforlife.wordpress.com
Size DOES matter |
https://brandforlife.wordpress.com/2012/11/30/size-does-matter
We live in a very image conscious world these days. We’re obsessed with our physical appearance, whether it’s make-up, hair styling, diets, cosmetic surgery, the list goes on. And our perceptions of what is beautiful has dramatically shifted over the years. 2012; pp. 565). This is known as vanity sizing. Suggests that by appointing a numerical value to a woman, it is a means of defining who she is on the outside, which will in turn influence how she feels on the inside too. So here’s a table. I think it ...
mcclelloscope.wordpress.com
April | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/04
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: April 2012. Time to reflect – The future of education. April 4, 2012. Like the rest of you, I’ve covered quite a diverse range of topics over the course of this semester. In this final blog I’d like to reflect on how my views on the future of education have changed over the last 10 weeks. School models such as the Sunmore Valley School or Montessori schools where children follow their passions and...
mcclelloscope.wordpress.com
The Cost and Value of a Perfect Home Poured Nespresso | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/23/the-cost-and-value-of-a-perfect-home-poured-nespresso
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 23, 2012. The Cost and Value of a Perfect Home Poured Nespresso. Last week I blogged about Nespresso and their luxury machine capsule service experience. While I was researching the topic, I stumbled upon numerous articles. 30p per capsule is that really too expensive? Aaker, Rudd and Moligner (2011). 1) spend time with the right people. 2) spend time on the right activities. 4) expand your time. Of these ...
mcclelloscope.wordpress.com
What Motivates the Crowd? | mcclelloscope
https://mcclelloscope.wordpress.com/2012/12/07/what-motivates-the-crowd
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. December 7, 2012. What Motivates the Crowd? Crowdsourcing: The Other Side Of The Coin. Last week I used threadless.com as a model for how crowdsourcing can an effective way for a company to increase demand in their product. This week I was browsing through some other blogs when I came across one by venividivulgo, who took a more negative perspective on crowdsourcing, labelling it slave labour . Contrast this with h...
mcclelloscope.wordpress.com
Retailers Listen Up: Your Sustainability Campaigns and Plans are Rubbish and Insincere. | mcclelloscope
https://mcclelloscope.wordpress.com/2012/10/25/retailers-listen-up-your-sustainability-campaigns-and-plans-are-rubbish-and-insincere
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. October 25, 2012. Retailers Listen Up: Your Sustainability Campaigns and Plans are Rubbish and Insincere. We all know what we should say when someone asks us what we mean by sustainability. Peace and harmony. Understanding. Symbiosis. Respect. Wind farms. Trees! But as psychologists we know that just because we say something it doesn’t mean that’s how we actually behave. Where Sustainability Marketing is at. The tr...
mcclelloscope.wordpress.com
Pass the Courvoisier… | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/06/pass-the-courvoisier
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 6, 2012. Musicians and alcohol go hand in hand. A song by a musician can immortalise a drink and place it in the minds of their listeners forever. Here are some lyrics that will live inside my head forever:. I’ll fake it through the day with some help from Johnnie Walker red (Elliott Smith). Rolling up a fatty, but the Tanqueray straight had me (Luniz). And my personal favourite:. Effectively, these songs ...