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| Hall of Fame

Hall of Fame

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| Hall of Fame | brandforlife.wordpress.com Reviews
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| Hall of Fame | brandforlife.wordpress.com Reviews

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1

Bribes |

https://brandforlife.wordpress.com/2012/12/14/its-the-thought-that-counts/bribes

It’s the thought that counts…. 275 × 191. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Notify me of new posts via email.

2

Charity starts at home. |

https://brandforlife.wordpress.com/2012/12/05/charity-starts-at-home1

Charity starts at home. By focusing on specific individuals it can help give a human face to a charitable organisation and increase willingness to donate. However, Ein-Gar and Levontin (2012) found that this technique was not applicable to all situations. Their research suggests that individual-focused appeals were more likely to encourage donations when donors were temporally or socially close. By violating our social norms, these adverts can often be deemed inappropriate and offensive. In order to coun...

3

Gift |

https://brandforlife.wordpress.com/2012/12/14/its-the-thought-that-counts/gift

Hands holding a gift box isolated on black background. It’s the thought that counts…. 849 × 565. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.

4

Size DOES matter |

https://brandforlife.wordpress.com/2012/11/30/size-does-matter

We live in a very image conscious world these days. We’re obsessed with our physical appearance, whether it’s make-up, hair styling, diets, cosmetic surgery, the list goes on. And our perceptions of what is beautiful has dramatically shifted over the years. 2012; pp. 565). This is known as vanity sizing. Suggests that by appointing a numerical value to a woman, it is a means of defining who she is on the outside, which will in turn influence how she feels on the inside too. So here’s a table. I think it ...

5

Changes in beauty |

https://brandforlife.wordpress.com/2012/11/30/size-does-matter/changes-in-beauty

505 × 435. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Notify me of new posts via email. Create a free website or blog at WordPress.com.

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consumerconfessions.wordpress.com consumerconfessions.wordpress.com

Apparently businesses have a heart and soul…. | Consumer Confessions

https://consumerconfessions.wordpress.com/2012/11/30/39

A great WordPress.com site. Apparently businesses have a heart and soul…. I’d always thought that businesses when a business links with a charity it was out the goodness of their cold shiny business heart. Cause related marketing (CRM) is definitely not an act of compassion. It is simply one big money making scheme for the business which happens to benefit a good cause at the same time. The way that the consumer perceives the brand is one of the most vital parts of the brand umbrella (a term I just made ...

mcclelloscope.wordpress.com mcclelloscope.wordpress.com

November | 2012 | mcclelloscope

https://mcclelloscope.wordpress.com/2012/11

Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...

lostintsupermarket.wordpress.com lostintsupermarket.wordpress.com

But what are they actually feeling? | Lost in the Supermarket

https://lostintsupermarket.wordpress.com/2012/11/23/but-what-are-they-actually-feeling

Lost in the Supermarket. An exploration of consumer psychology. But what are they actually feeling? November 23, 2012. Fear not consumernauts, the quest for understanding the consumer is over. Pandora’s Box is open. We can now harvest your brains – well, at least your emotions anyway. A startup in San Francisco called Kanjoya have quietly been building a sentiment analysis service known as Crane, that can help companies understand how and why their customers and employees are feeling a certain way. We kn...

lostintsupermarket.wordpress.com lostintsupermarket.wordpress.com

Did Heineken just throw away $45m? | Lost in the Supermarket

https://lostintsupermarket.wordpress.com/2012/10/24/did-heineken-just-throw-away-45m

Lost in the Supermarket. An exploration of consumer psychology. Did Heineken just throw away $45m? October 24, 2012. Wonderful bodies, cute rustic decor and horrible, horrible beer. Yes folks, it’s Bond week and the new film. Is everywhere including here on t’supermarket. “Oh I see, another opportunity to beat up on a mass produced beer brand is it? Just to get an idea of the products that companies are hoping to shift on the back of. Are also hopping along for the ride with their own Bond tie ins. So yo...

lostintsupermarket.wordpress.com lostintsupermarket.wordpress.com

Do they know it’s Christmas Time at all? | Lost in the Supermarket

https://lostintsupermarket.wordpress.com/2012/11/21/do-they-know-its-christmas-time-at-all

Lost in the Supermarket. An exploration of consumer psychology. Do they know it’s Christmas Time at all? November 21, 2012. What can you possibly get that ‘difficult-to-buy-for’ person this Christmas? Charities seem to have found the solution, at least for the more socially conscious amongst us. Just head on over to Oxfam. Hold on a moment! Isn’t this all a bit 2004? Does anyone really give these kind of presents anymore? 9 Maltesers short of a full packet or the ‘Grocery Shrink Ray’. One response to &ld...

psp046.wordpress.com psp046.wordpress.com

Shock advertisement – Are you scared of the taboo? | psp046

https://psp046.wordpress.com/2012/12/07/shock-advertisement-are-you-scared-of-the-taboo

December 7, 2012 / psp046. Shock advertisement Are you scared of the taboo? Corporate Chhattisgarh — “Martyr” (India, 2008). I have always been inspired by the minds of the advertisement firms, which bring to the front issues that are on a world level also known as shock advertisement. The advert that came to my mind is the Italian clothing retailer United colours of Benetton advert that showed a newborn baby with the umbilical cord what does this have to do with the brand? Marketing News, March 14.

psp046.wordpress.com psp046.wordpress.com

The use of Advertisement to change thinking | psp046

https://psp046.wordpress.com/2012/11/23/the-use-of-advertisement-to-change-thinking

November 23, 2012 / psp046. The use of Advertisement to change thinking. Living in a cognitively cluttered environment, some researchers have declared that we are living in the attention economy, with attention being a scarce resource (Davenport and Beck 2002). Attention one of many cognitive processes that are vital for everyday functioning; but how when there is lots of stuff going on is the brain able to still process all of it or do we end up with some form of automatic filter -selective attention?

consumercolumn.wordpress.com consumercolumn.wordpress.com

Alcohol – Advertising influencing youth to drink | consumercolumn

https://consumercolumn.wordpress.com/2012/11/30/69

Alcohol – Advertising influencing youth to drink. This map shows alcohol consumption per capita and as you can see Europe including the United Kingdom is a nice dark colour indicating that we consume a lot of alcohol per capita. If you just look to the left of the UK you can see that Ireland are in a league of their own and are the darkest shade of blue. So we have been left with this stigma that we as a nation consume too much alcohol. But why? Why do we consumer so much alcohol? Found that perceived li...

psp046.wordpress.com psp046.wordpress.com

Why is my choice better than your choice? Brand Loyalty! | psp046

https://psp046.wordpress.com/2012/11/16/why-is-my-choice-better-than-your-choice-brand-loyalty

November 16, 2012 / psp046. Why is my choice better than your choice? We all have a reason why we purchase what we do, how we rationalise this is up to us. The launch of the internet and social networking sites allow us to promote and debate why our chosen choice is better than others. Is this a new way to compete for status? IPhone versus Android, MAC versus PC. Does money play a factor? Does the cost of a product, increases loyalty to it? How about the more intelligent and savvy a product? You are comm...

oldiebutagoodie.wordpress.com oldiebutagoodie.wordpress.com

Blog Six- Brand Personality | Oldie but a Goodie

https://oldiebutagoodie.wordpress.com/2012/11/22/blog-six-brand-personality

Oldie but a Goodie. Brand Longevity/Management and Consumer Behaviour…Why do Big Brands stay big particularly Food Brands? November 22, 2012. Oldie but a goodie. Blog Six- Brand Personality. Brand personality is defined as the set of human characteristics associated with a brand. According to Aaker, J. L. (1997) they tend to be enduring and distinct. So then what do your brand purchases say about you? If you purchase. Absolut Vodka? You are (want to be) a cool, hip, contemporary 25 year old (Keller, 1993).

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brand for less | Just another WordPress.com weblog

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| Hall of Fame

It’s the thought that counts…. As much as I tried to convince myself that I wouldn’t do a Christmas blog, here I am about to break my promise to myself. I can’t help it. All that I have on my mind these days is Christmas, even with those pesky exams threatening to ruin my festive joy by looming over the entire holiday. WHEN GIFT-GIVING GOES WRONG. Gift-giving has also been at the heart of many ethical concerns in business-to-business (B2B) transactions as they can often be cloud judgement and influence p...

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