mcclelloscope.wordpress.com
November | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...
lostintsupermarket.wordpress.com
But what are they actually feeling? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/23/but-what-are-they-actually-feeling
Lost in the Supermarket. An exploration of consumer psychology. But what are they actually feeling? November 23, 2012. Fear not consumernauts, the quest for understanding the consumer is over. Pandora’s Box is open. We can now harvest your brains – well, at least your emotions anyway. A startup in San Francisco called Kanjoya have quietly been building a sentiment analysis service known as Crane, that can help companies understand how and why their customers and employees are feeling a certain way. We kn...
lostintsupermarket.wordpress.com
Did Heineken just throw away $45m? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/10/24/did-heineken-just-throw-away-45m
Lost in the Supermarket. An exploration of consumer psychology. Did Heineken just throw away $45m? October 24, 2012. Wonderful bodies, cute rustic decor and horrible, horrible beer. Yes folks, it’s Bond week and the new film. Is everywhere including here on t’supermarket. “Oh I see, another opportunity to beat up on a mass produced beer brand is it? Just to get an idea of the products that companies are hoping to shift on the back of. Are also hopping along for the ride with their own Bond tie ins. So yo...
lostintsupermarket.wordpress.com
Do they know it’s Christmas Time at all? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/21/do-they-know-its-christmas-time-at-all
Lost in the Supermarket. An exploration of consumer psychology. Do they know it’s Christmas Time at all? November 21, 2012. What can you possibly get that ‘difficult-to-buy-for’ person this Christmas? Charities seem to have found the solution, at least for the more socially conscious amongst us. Just head on over to Oxfam. Hold on a moment! Isn’t this all a bit 2004? Does anyone really give these kind of presents anymore? 9 Maltesers short of a full packet or the ‘Grocery Shrink Ray’. One response to &ld...
consumercontemplations.wordpress.com
funky_sheep | Consumer Contemplations
https://consumercontemplations.wordpress.com/author/psub06
Miniature musings and pocket-sized ponderings about all things consumer. Researchers love MASH (and it’s not made from potatoes)…. As I have mentioned in a previous post I am now working as a Market and Social Researcher, which is partly my excuse for not writing as much anymore my life is just too darn busy! Not like the good ol’ days when I was a student, just chilling and relaxing all cool writing my blog posts daily and pretending to be incredibly insightful and interesting! October 16, 2014. Would I...
psp046.wordpress.com
Learning to love McDonalds | psp046
https://psp046.wordpress.com/2012/12/14/learning-to-love-mcdonalds
December 14, 2012 / psp046. Learning to love McDonalds. Well we all know that Yellow clown with the red stripes – yes i am talking about Mr Ronald Mcdonald! A fast food fanchise that has been round for many years! It is a company that made its name for burgers and fries, appelaing to young and old a like! Wel ll how do they know what is in the brain? Why do our brains prefer high calories foods? Is it the addictive properties in the food we eat? According to the brains reward system – dopamine R...
consumercontemplations.wordpress.com
Consumer Contemplations | Miniature musings and pocket-sized ponderings about all things consumer. | Page 2
https://consumercontemplations.wordpress.com/page/2
Miniature musings and pocket-sized ponderings about all things consumer. Heart Attack Grill – Taste… Worth Dying For? If you’ve never heard of the Heart Attack Grill, brace yourselves… this is probably the most incredible, unbelievable, and controversial fast-food restaurant ever. The customers are referred to as ‘patients’, and staff are dressed as nurses, in sexually provocative outfits. I think my favourite quote from this is: ‘. Result in mild death’. It’s probably worth noting that the Blair River.
consumercontemplations.wordpress.com
Random Yet Recognisable | Consumer Contemplations
https://consumercontemplations.wordpress.com/2012/12/14/random-yet-recognisable
Miniature musings and pocket-sized ponderings about all things consumer. Many adverts relate their products to something that doesnʼt seem to hold much relevance to link to the product. And yet, over time these ʻsomethingsʼ become linked with the product in question more and more, until eventually it is associated very clearly with the product. A couple of examples of this effect would be:. 8211; Coca-Cola and Christmas. 8211; Lynx and sexy women. 8211; Snickers and Mr T. 8211; Plenty and Juan Sheet.
consumercontemplations.wordpress.com
I’m sorry, I don’t speak pineapple | Consumer Contemplations
https://consumercontemplations.wordpress.com/2012/11/23/im-sorry-i-dont-speak-pineapple
Miniature musings and pocket-sized ponderings about all things consumer. I’m sorry, I don’t speak pineapple. The Natural Confectionery Company was founded by Julius Lighton and Walter Eger, and started out as ‘Sunrise Confectioners’, which produced a huge array of sweets. Overall, not only are these adverts informative, but hilarious, crazy, strange and silly, which to me make them stand out as easily memorable adverts. And on a final note… I leave you with trumpets. November 23, 2012. It makes sense for...
consumercontemplations.wordpress.com
Anthropomorphism, makes me say “awww”. | Consumer Contemplations
https://consumercontemplations.wordpress.com/2012/11/02/anthropomorphism-makes-me-say-awww
Miniature musings and pocket-sized ponderings about all things consumer. Anthropomorphism, makes me say awww . Anthropomorphism is when human emotions and behaviours are attributed to animals and non-living things such as household objects. A good example of this phenomena is illustrated in this video:. Who else felt bad for the pixar lamp when the ball deflated? I find this adorable! This may be a factor into how we can relate to Disney characters even when they are hand drawn/animated and. Another aspe...
