mcclelloscope.wordpress.com
November | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...
lostintsupermarket.wordpress.com
But what are they actually feeling? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/23/but-what-are-they-actually-feeling
Lost in the Supermarket. An exploration of consumer psychology. But what are they actually feeling? November 23, 2012. Fear not consumernauts, the quest for understanding the consumer is over. Pandora’s Box is open. We can now harvest your brains – well, at least your emotions anyway. A startup in San Francisco called Kanjoya have quietly been building a sentiment analysis service known as Crane, that can help companies understand how and why their customers and employees are feeling a certain way. We kn...
lostintsupermarket.wordpress.com
Do they know it’s Christmas Time at all? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/21/do-they-know-its-christmas-time-at-all
Lost in the Supermarket. An exploration of consumer psychology. Do they know it’s Christmas Time at all? November 21, 2012. What can you possibly get that ‘difficult-to-buy-for’ person this Christmas? Charities seem to have found the solution, at least for the more socially conscious amongst us. Just head on over to Oxfam. Hold on a moment! Isn’t this all a bit 2004? Does anyone really give these kind of presents anymore? 9 Maltesers short of a full packet or the ‘Grocery Shrink Ray’. One response to &ld...
consumercolumn.wordpress.com
The Illusion are these two the same or not? | consumercolumn
https://consumercolumn.wordpress.com/2012/11/23/the-illusion-are-these-two-the-same-or-not
The Illusion are these two the same or not? Hello blog fans, I would like to introduce a shocking fact that I found out the other day and here it is. Cocoa Processed with alkali. Cocoa Processed with alkali. However despite leading consumers to believe that these two ice creams are quite different, Häagen-Dazs have used this emphasis on the simplicity of this ice cream to their advantage. The ‘Five’ milk ice cream has been a successful product for Häagen-Dazs. But why? One explanation for this maybe to d...
caringconsumerblog.wordpress.com
week 10 – All aboard the Consumer Train, next stop – Capitalism Central! | Caring Consumerism
https://caringconsumerblog.wordpress.com/2012/12/07/week-10-all-aboard-the-consumer-train-next-stop-capitalism-central
Ethical branding and consumerism, whether consumers care and whether they even should. Week 10 – All aboard the Consumer Train, next stop Capitalism Central! December 7, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 3 Comments. Over the weekend I found myself in Basingstoke waiting for a friend to finish work. Instead of waiting in the freezing cold, I ventured into the huge shopping centre nearby. There are different consumers who make up this ecosystem, and Bloch (1994). Colour was on...
annapritchardblog.wordpress.com
Pour Homme | Cosmetically Consumed
https://annapritchardblog.wordpress.com/2012/11/19/pour-homme
Environments That Make-up The Money →. November 19, 2012. It’s certainly a trend that can be seen in from many brands in the market. Here’s a Gillette advert that supports both of the previous suggestions:. 2 thoughts on “ Pour Homme. Oldie but a goodie. November 21, 2012 at 10:24 am. Nicholls, A. J., and Cullen, P. (2004). The child parent purchase relationship: ‘pester power’, human rights and retail ethics. Journal of Retailing and Consumer Services, 11(2), 75-86. November 21, 2012 at 4:54 pm.
conningconsumers.wordpress.com
For Sale Ireland!! Was $217 billion, buy it now only $130 billion! | conningconsumers
https://conningconsumers.wordpress.com/2012/12/14/for-sale-ireland-was-217-billion-buy-it-now-only-130-billion
Ryanair = Genius. Not often you see those words together. Was $217 billion, buy it now only $130 billion! December 14, 2012. Have come up with a way that they claim you can go about to brand a country. They have designed a five-stage process:. You have to have the cooperation and involvement of the government the arts, business and education and most importantly the media. You need to know how your country is perceived by those who live in it, and also by those who don’t. The production of the service ca...
mcclelloscope.wordpress.com
April | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/04
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: April 2012. Time to reflect – The future of education. April 4, 2012. Like the rest of you, I’ve covered quite a diverse range of topics over the course of this semester. In this final blog I’d like to reflect on how my views on the future of education have changed over the last 10 weeks. School models such as the Sunmore Valley School or Montessori schools where children follow their passions and...
mcclelloscope.wordpress.com
The Cost and Value of a Perfect Home Poured Nespresso | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/23/the-cost-and-value-of-a-perfect-home-poured-nespresso
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 23, 2012. The Cost and Value of a Perfect Home Poured Nespresso. Last week I blogged about Nespresso and their luxury machine capsule service experience. While I was researching the topic, I stumbled upon numerous articles. 30p per capsule is that really too expensive? Aaker, Rudd and Moligner (2011). 1) spend time with the right people. 2) spend time on the right activities. 4) expand your time. Of these ...
mcclelloscope.wordpress.com
What Motivates the Crowd? | mcclelloscope
https://mcclelloscope.wordpress.com/2012/12/07/what-motivates-the-crowd
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. December 7, 2012. What Motivates the Crowd? Crowdsourcing: The Other Side Of The Coin. Last week I used threadless.com as a model for how crowdsourcing can an effective way for a company to increase demand in their product. This week I was browsing through some other blogs when I came across one by venividivulgo, who took a more negative perspective on crowdsourcing, labelling it slave labour . Contrast this with h...