mcclelloscope.wordpress.com
November | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...
lostintsupermarket.wordpress.com
But what are they actually feeling? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/23/but-what-are-they-actually-feeling
Lost in the Supermarket. An exploration of consumer psychology. But what are they actually feeling? November 23, 2012. Fear not consumernauts, the quest for understanding the consumer is over. Pandora’s Box is open. We can now harvest your brains – well, at least your emotions anyway. A startup in San Francisco called Kanjoya have quietly been building a sentiment analysis service known as Crane, that can help companies understand how and why their customers and employees are feeling a certain way. We kn...
lostintsupermarket.wordpress.com
Did Heineken just throw away $45m? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/10/24/did-heineken-just-throw-away-45m
Lost in the Supermarket. An exploration of consumer psychology. Did Heineken just throw away $45m? October 24, 2012. Wonderful bodies, cute rustic decor and horrible, horrible beer. Yes folks, it’s Bond week and the new film. Is everywhere including here on t’supermarket. “Oh I see, another opportunity to beat up on a mass produced beer brand is it? Just to get an idea of the products that companies are hoping to shift on the back of. Are also hopping along for the ride with their own Bond tie ins. So yo...
lostintsupermarket.wordpress.com
Do they know it’s Christmas Time at all? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/21/do-they-know-its-christmas-time-at-all
Lost in the Supermarket. An exploration of consumer psychology. Do they know it’s Christmas Time at all? November 21, 2012. What can you possibly get that ‘difficult-to-buy-for’ person this Christmas? Charities seem to have found the solution, at least for the more socially conscious amongst us. Just head on over to Oxfam. Hold on a moment! Isn’t this all a bit 2004? Does anyone really give these kind of presents anymore? 9 Maltesers short of a full packet or the ‘Grocery Shrink Ray’. One response to &ld...
consumercontemplations.wordpress.com
funky_sheep | Consumer Contemplations
https://consumercontemplations.wordpress.com/author/psub06
Miniature musings and pocket-sized ponderings about all things consumer. Researchers love MASH (and it’s not made from potatoes)…. As I have mentioned in a previous post I am now working as a Market and Social Researcher, which is partly my excuse for not writing as much anymore my life is just too darn busy! Not like the good ol’ days when I was a student, just chilling and relaxing all cool writing my blog posts daily and pretending to be incredibly insightful and interesting! October 16, 2014. Would I...
psp046.wordpress.com
The Motivated Consumer!! Needs versus Wants? The iPhone or Any Phone ? | psp046
https://psp046.wordpress.com/2012/10/26/the-motivated-consumer-needs-versus-wants-the-iphone-or-any-phone
October 26, 2012 / psp046. The iPhone or Any Phone? Do we really need an iPhone? Or is it simply the fact that it is another basic need for us now and that it has to be fulfilled. Maslow’s model states that there is a hierarchy of need. Within this hierarchy has electronics such as iPhone iPads Kindle Airmac have they infiltrated! Or is it a fashion accessory that makes us feel good if we are using an iPhone? Maslow’s original Hierarchy of Needs model was developed between 1943-1954. Century that do we n...
consumercontemplations.wordpress.com
Consumer Contemplations | Miniature musings and pocket-sized ponderings about all things consumer. | Page 2
https://consumercontemplations.wordpress.com/page/2
Miniature musings and pocket-sized ponderings about all things consumer. Heart Attack Grill – Taste… Worth Dying For? If you’ve never heard of the Heart Attack Grill, brace yourselves… this is probably the most incredible, unbelievable, and controversial fast-food restaurant ever. The customers are referred to as ‘patients’, and staff are dressed as nurses, in sexually provocative outfits. I think my favourite quote from this is: ‘. Result in mild death’. It’s probably worth noting that the Blair River.
consumercolumn.wordpress.com
Alcohol – Advertising influencing youth to drink | consumercolumn
https://consumercolumn.wordpress.com/2012/11/30/69
Alcohol – Advertising influencing youth to drink. This map shows alcohol consumption per capita and as you can see Europe including the United Kingdom is a nice dark colour indicating that we consume a lot of alcohol per capita. If you just look to the left of the UK you can see that Ireland are in a league of their own and are the darkest shade of blue. So we have been left with this stigma that we as a nation consume too much alcohol. But why? Why do we consumer so much alcohol? Found that perceived li...
consumercontemplations.wordpress.com
Random Yet Recognisable | Consumer Contemplations
https://consumercontemplations.wordpress.com/2012/12/14/random-yet-recognisable
Miniature musings and pocket-sized ponderings about all things consumer. Many adverts relate their products to something that doesnʼt seem to hold much relevance to link to the product. And yet, over time these ʻsomethingsʼ become linked with the product in question more and more, until eventually it is associated very clearly with the product. A couple of examples of this effect would be:. 8211; Coca-Cola and Christmas. 8211; Lynx and sexy women. 8211; Snickers and Mr T. 8211; Plenty and Juan Sheet.
consumercontemplations.wordpress.com
I’m sorry, I don’t speak pineapple | Consumer Contemplations
https://consumercontemplations.wordpress.com/2012/11/23/im-sorry-i-dont-speak-pineapple
Miniature musings and pocket-sized ponderings about all things consumer. I’m sorry, I don’t speak pineapple. The Natural Confectionery Company was founded by Julius Lighton and Walter Eger, and started out as ‘Sunrise Confectioners’, which produced a huge array of sweets. Overall, not only are these adverts informative, but hilarious, crazy, strange and silly, which to me make them stand out as easily memorable adverts. And on a final note… I leave you with trumpets. November 23, 2012. It makes sense for...
