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On Burberry... | The brand, the business & luxury brandingThe brand, the business & luxury branding
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On Burberry... | The brand, the business & luxury branding | brandburberry.wordpress.com Reviews
https://brandburberry.wordpress.com
The brand, the business & luxury branding
brandburberry.wordpress.com
Future Growth Strategies (Part 2: The Strategies) | On Burberry...
https://brandburberry.wordpress.com/2011/11/06/future-growth-strategies-part-2-the-strategies
The brand, the business and luxury branding. Future Growth Strategies (Part 2: The Strategies). Posted on November 6, 2011. Part 2: The strategies. 1 Leveraging its Global Brand. 1) Growing its existing product line of Childrenswear:. According to Chief Executive Officer Angela Ahrendts, sales growth of children’s wear products is projected to double by year 2012 from year 2010 [2]. Roberts, A. (2010). Kids’ Clothes Get The Designer Treatment. Bloomberg Businessweek, (4196), 27-28. In 2010/11 it was agai...
Burberry is one of Interbrand’s top Global brands | On Burberry...
https://brandburberry.wordpress.com/2011/10/09/burberry-is-one-of-interbrands-top-brands
The brand, the business and luxury branding. Burberry is one of Interbrand’s top Global brands. Posted on October 9, 2011. Burberry came out strong in this year’s Interbrand ranking of brands. It is one of the ‘biggest luxury brand winners’, increasing it’s value by 20%. Now, we wonder, why are we working on such a strong brand? We take a look at reasons given for their success:. However, this begs the question: Do consumers in Asia- particularly Singapore- Know or give a hoot about it? We find that cons...
On Burberry... | The brand, the business & luxury branding | Page 2
https://brandburberry.wordpress.com/page/2
The brand, the business and luxury branding. Newer posts →. Assignment 2, Part III: Research Methodology. September 23, 2011. Assignment 2, Part II: Quantitative Research – Consumer Profile #2. September 23, 2011. Assignment 2, Part II: Quantitative Research – Consumer Profile #1. September 23, 2011. Unveilling the perception-Quantitative Analysis: Consumer Profile #1 Consumer Profile (20 39 Years Old) We start by testing our hypothesis on the Younger consumer group (Aged 20-39 Years Old) Strength To tes...
totallyan | On Burberry...
https://brandburberry.wordpress.com/author/totallyan
The brand, the business and luxury branding. Browsing Archives of Author » «. Future Growth Strategies (Part 2: The Strategies). November 6, 2011. Future Growth Strategies Part 2: The strategies 1. Leveraging its Global Brand (1) Growing its existing product line of Childrenswear: The trend of emergence of the new-rich in the emerging markets gives rise to the viability of a more extensive range of children’s wear. In particular, the trend of Asian emerging markets facing decline in […]. November 6, 2011.
Poll Time! | On Burberry...
https://brandburberry.wordpress.com/2011/10/17/poll-time
The brand, the business and luxury branding. Posted on October 17, 2011. Larr; Assignment 3: Analyzing Tactical and Strategic Gap. Assignment 4: Burberry Marketing Program →. Be the first to start a conversation. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Notify me of new comments via email.
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project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/tagged/Brand_Strategy
Follow me on twitter. RSS feedSubscribe to my posts. 1 Frequent and innovative product launches. 2 Competitive apparel sourcing function. 3 Unique selling proposition. Creating profitable catalogue and annual fashion show with well-known models (Angels) to promote and market the brand in a high-profile setting. For help and support please visit the official theme page.
livethebrand-denizen.blogspot.com
Strategic Gap Analysis ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/10/strategic-gap-analysis.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. Subscribe to: Post Comments (Atom). Subscribe to our RSS Feed. Be a Fan of Denizen on Facebook! This blog is created by the team to present our learnings from MKTG 217 - Strategic Brand Management by building our brand : Denizen. The blog will consists of many graphical illustrations of the concepts learnt in class to bring across our ideals and analysis. We hope you enjoy our blog and follow us for more updates!
livethebrand-denizen.blogspot.com
dENiZEN with Imran Khan and Jay Park ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/09/denizen-with-imran-khan.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. September 2, 2011. DENiZEN with Imran Khan and Jay Park. From the below two videos, we can see Denizen using Imran Khan and Jay Park as celebrity endorser in the Indian and Asian market respectively. They use influential celebrities who are very well received by the target market to add more appeal and strength to their advertising campaigns. Subscribe to: Post Comments (Atom). Subscribe to our RSS Feed. Be a Fan of Denizen on Facebook!
livethebrand-denizen.blogspot.com
Celebrity Endorsement by Jay Park ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/10/celebrity-endorsement-by-jay-park.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. Celebrity Endorsement by Jay Park. Riding on the Korean wave. Denizen engaged Jay Park as their brand ambassador for the first half of this year. During this period, he was involved in photo shoots. For Denizen’s advertisements, DD dance as well as a music video. The DD dance was a flash mob that was quite well received in Korea. However, from our survey of 65 respondents, there was a low level of awareness. March 20, 2012 at 10:49 PM.
livethebrand-denizen.blogspot.com
Consumer & Industry Trends ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/10/consumer-industry-trends.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. Consumer and Industry Trends. With a higher disposable income to spare these days, most youths are seeking quality over price in their purchase. Youth in Singapore are often seen wearing the latest trends as they are brand conscious. They have the tendency to be influence by their peers when making purchases. Youths are often seems using social media sites and playing online games with the prevalence of computers and internet in househ...
livethebrand-denizen.blogspot.com
Competitor Analysis ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/10/competitor-analysis.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. In April 2009, Uniqlo, a Japanese casual wear retail chain opened its first store in Singapore as part of a franchise owned by Wing Tai Holdings and continue to expands to a total of 5 retail stores. Uniqlo. Debuted in Singapore with an integrated marketing campaign, “ Uniqlo surprises Singapore” to raise brand awareness and engage its target consumers through the infusion of Japanese culture in various touch points. Seems to be perfor...
livethebrand-denizen.blogspot.com
Brand Positioning ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/08/brand-positioning.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. August 31, 2011. DENiZEN™ has the brand personality filled with vibrancy, energy that resonates with the young adults. Target market for dENiZEN™ would be youths and young adults, age 15 to 28, middle-class consumers. As inferred by the price of the range of apparels offered by dENiZEN. We have chosen 2 important attributes – Price and Quality of Apparels (Jeans in particular) to illustrate the competitive business environment that dENiZEN. However, bei...
livethebrand-denizen.blogspot.com
Positioning map after survey ~ Live The Brand :: Denizen
http://livethebrand-denizen.blogspot.com/2011/09/positioning-map-after-survey.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. September 23, 2011. Positioning map after survey. From our survey, we gathered the brand perception of the above brands based on her price and quality. Denizen is perceived to be offering reasonable quality products at mid-range prices. One of her closest competitors, has a better brand perception than Denizen. Is recognized as having higher quality products at more affordable prices than Denizen. Both Esprit and. Subscribe to: Post Comments (Atom).
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/12416767887/5-year-expansion-plan-for-asia
Follow me on twitter. RSS feedSubscribe to my posts. 5-Year Expansion Plan for Asia. Year 1: Focus on Product Strategy. Year 2 – 4: Product testing and performance evaluation. Year 5: Establish strong brand presence in the region. Full penetration into the Asian market can be done through setting up of physical stores in prime shopping district in the region, namely, Hong Kong, Korea, Japan, Singapore and Shanghai. Victoria’s Secret can also adopt a transnational strategy which strives to optim...DISCLAI...
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On Burberry... | The brand, the business & luxury branding
The brand, the business and luxury branding. Future Growth Strategies (Part 2: The Strategies). Future Growth Strategies (Part 1: Analysis). November 6, 2011. Assignment 5: Brand Valuation. October 28, 2011. Assignment 4: Burberry Marketing Program. October 20, 2011. After analyzing the tactical and strategic gaps of the Burberry brand, we plan to implement a marketing campaign to close these gaps and to strengthen the Burberry brand equity in Singapore. The “BurberryWorld” Campaign Burbe...Introduction ...
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