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jimdecorpo.com

Jim De Corpo Jenny Craig - Jim De Corpo

http://www.jimdecorpo.com/project/jenny-craig

Campaign development, commercials, point of purchase. While at Y&R Irvine, I was the Associate Creative Director in charge of all of the Jenny Craig national creative. My team created a series of television ads with celebrities like Queen Latifa, Phylicia Rashaad, and Valerie Bertinelli. Signage inside Jenny Craig centers is important to reinforce the brand message and to inspire the consumers to stay with the program. More me on the net. 2016 Jim De Corpo. Website design and development by Jim DeCorpo.

jimdecorpo.com

Jim De Corpo Volkswagen - Jim De Corpo

http://www.jimdecorpo.com/project/volkswagen

Was an integrated retail campaign to encourage car buyers to embrace the moment, or carpe diem as they say in the ancient tongue of latin. Why waste your time doing boring, monotonous activities like cooking, meditating, or golfing when you can be dealing on a brand new Jetta? More me on the net. 2016 Jim De Corpo. Website design and development by Jim DeCorpo.

jimdecorpo.com

Jim De Corpo Prius - Jim De Corpo

http://www.jimdecorpo.com/project/toyota-prius-ads

Print-ad concept and art direction. Unless you manage fleets of vehicles for a large corporation there is no way you could ever see these ads. Until now. More me on the net. 2016 Jim De Corpo. Website design and development by Jim DeCorpo.

jimdecorpo.com

Jim De Corpo Rise Financial - Jim De Corpo

http://www.jimdecorpo.com/project/rise

Brand design, naming, and campaign development. Rise is business that provides short-term loans for people with credit problems. The goal of our communications was to empower our audience, give them the confidence to be financially responsible and own-up to their debt. The naming and branding that my writing partner and I created for Rise was eventually refined into television commercials and other media. The whimsical tone of these ads makes the prospect of borrowing short-term cash seem less daunting.

jimdecorpo.com

Jim De Corpo Mr. Green - Jim De Corpo

http://www.jimdecorpo.com/project/mr-green

Jim created Mr. Green. From the ground up a business that sells well designed, fashionable golf apparel. The brand needed to convey something different than the all-to-serious companies in the golf marketplace do. So an imaginary man named Mr. Green was created; a self-proclaimed style curator and authority on how to properly dress for golf. The project required naming, identity, website design and development, and establishing a social media presence. Homepage Click image to see full site. Click here.

jimdecorpo.com

Jim De Corpo DirecTV - Jim De Corpo

http://www.jimdecorpo.com/project/directv

A TV spot I produced during my ACD Art Director days at Deutsch LA. Dale Earnhardt Jr. plugs DirecTV’s Nascar HotPass. This spot is an example of what happens when you mix retail advertising with brand personality. More me on the net. 2016 Jim De Corpo. Website design and development by Jim DeCorpo.

jimdecorpo.com

Jim De Corpo LifeMates - Jim De Corpo

http://www.jimdecorpo.com/project/lifemates

Brand and Website design. LifeMates is a dating service, and they have a website, but LifeMates is not an online dating site like Match.com or eHarmony. The communication had the potential to be confusing for the consumer so it was important to convey what kind of service LifeMates offers especially since their website is the main portal for new customer acquisition. Instead of having lots of pages, this design used a continuous scroll to reduce the likelihood of a user clicking away from the site.

jimdecorpo.com

Jim De Corpo Guinness - Jim De Corpo

http://www.jimdecorpo.com/project/guinness

While at Weiss Stagliano Partners, New York, I had the opportunity to work on one of the greatest brands ever, Guinness. I was instrumental in developing the platform Guinness Refreshes Your Spirit . Quite a departure for a beer brand. The successful campaign shed a new light on Guinness which was previously thought of as a dark ominous beverage. As the Senior Art Director and Creative Supervisor I concepted and supervised the production for many Guinness commercials. More me on the net. 2016 Jim De Corpo.

jimdecorpo.com

Jim De Corpo Toyota - Jim De Corpo

http://www.jimdecorpo.com/project/toyota-sales-event

Television campaign for Toyota’s National Sales Event. What if suddenly your desire to get a brand new car was realized when your immediate surroundings transformed into a Toyota sales event? You’d buy a new car, wouldn’t you? I concepted this idea but (full-disclosure) due to my freelance nature, didn’t produce the spots. I would have totally casted different, like had Javier Bardem and Naomi Watts in them and stuff. But the agency staffers did a great job with the spots nonetheless. More me on the net.