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Les Stern's Marketing Musings

Les Stern's Marketing Musings. Friday, November 28, 2014. Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans). Now that Thanksgiving is over, it’s time for shopping and leftovers. Don't do anything until you know you have authority to spend those dollars, even if you have budget. Organizational profitability requirements may prevent you from spending those dollars. Begin the process of initiating a market research project ...

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Les Stern's Marketing Musings | lsternmktg.blogspot.com Reviews

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Les Stern's Marketing Musings. Friday, November 28, 2014. Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans). Now that Thanksgiving is over, it’s time for shopping and leftovers. Don't do anything until you know you have authority to spend those dollars, even if you have budget. Organizational profitability requirements may prevent you from spending those dollars. Begin the process of initiating a market research project ...

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Les Stern's Marketing Musings | lsternmktg.blogspot.com Reviews

https://lsternmktg.blogspot.com

Les Stern's Marketing Musings. Friday, November 28, 2014. Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans). Now that Thanksgiving is over, it’s time for shopping and leftovers. Don't do anything until you know you have authority to spend those dollars, even if you have budget. Organizational profitability requirements may prevent you from spending those dollars. Begin the process of initiating a market research project ...

INTERNAL PAGES

lsternmktg.blogspot.com

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Les Stern's Marketing Musings: Clients or Patients? Both!

http://lsternmktg.blogspot.com/2013/02/clients-or-patients-both_13.html

Les Stern's Marketing Musings. Wednesday, February 13, 2013. Last week’s Grey’s Anatomy had the docs bristling because some consultants were referring to their patients as clients. Which got me to thinking: What are they- clients or patients? IMHO, both. I think healthcare organizations need to view consumers as clients, and physicians need to treat them as patients. This was reinforced at some focus groups I did for a health system last week. In other words:. So, patient or client? For more about that&#...

2

Les Stern's Marketing Musings: Super Bowl Ad Winners and Losers

http://lsternmktg.blogspot.com/2013/02/super-bowl-ad-winners-and-losers.html

Les Stern's Marketing Musings. Monday, February 4, 2013. Super Bowl Ad Winners and Losers. First, a review. In evaluating these ads, I used a framework developed by some folks at Northwestern Kellogg. The framework is called ADPLAN, and here are the six criteria:. Did the ad attract your attention (good or bad)? 8211; Did the ad stand out (again in a good way)? 8211; Did the ad state benefits and differentiate the brand from competitors? Did you remember whose ad it was, whether or not you liked it?

3

Les Stern's Marketing Musings: November 2013

http://lsternmktg.blogspot.com/2013_11_01_archive.html

Les Stern's Marketing Musings. Friday, November 29, 2013. Hope you had a great Thanksgiving. Your leftovers are now put away. If you are a MOT (if you don’t know what that is – you aren’t), your leftovers may be a little different this year. Latkes and applesauce to go along with the turkey and stuffing. Lose if you don't spend them by year-end. Here are some thoughts about consuming these "leftovers.". Requirements may prevent you from spending those dollars. Instead of mailing your direct mail campaign...

4

Les Stern's Marketing Musings: September 2013

http://lsternmktg.blogspot.com/2013_09_01_archive.html

Les Stern's Marketing Musings. Thursday, September 19, 2013. Can Your Brand Wallop Wal-Mart? I live in Northbrook, IL. The big issue in our town is whether to allow a Wal-Mart to be built here. I am not going to give my opinion, which half of you would like and half of you wouldn’t. But I do want to mention one argument against that, as a marketer, I have a tough time accepting. But why is that the case? Why do small businesses close? Here is what happens. This is not just true for businesses competing a...

5

Les Stern's Marketing Musings: Leftovers

http://lsternmktg.blogspot.com/2014/11/leftovers.html

Les Stern's Marketing Musings. Friday, November 28, 2014. Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans). Now that Thanksgiving is over, it’s time for shopping and leftovers. Don't do anything until you know you have authority to spend those dollars, even if you have budget. Organizational profitability requirements may prevent you from spending those dollars. Begin the process of initiating a market research project ...

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Les Stern's Marketing Musings

Les Stern's Marketing Musings. Friday, November 28, 2014. Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans). Now that Thanksgiving is over, it’s time for shopping and leftovers. Don't do anything until you know you have authority to spend those dollars, even if you have budget. Organizational profitability requirements may prevent you from spending those dollars. Begin the process of initiating a market research project ...

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