lsternmktg.blogspot.com
Les Stern's Marketing Musings: The Four Questions of Positioning for Design-Build Organizations
http://lsternmktg.blogspot.com/2014/04/the-four-questions-of-positioning-for.html
Les Stern's Marketing Musings. Sunday, April 13, 2014. The Four Questions of Positioning for Design-Build Organizations. This week is Passover. Jews around the world will gather for the Seder to tell the story of Passover. A central part of the Seder is the asking of “The Four Questions.” Traditionally asked by the youngest participant at the Seder, the questions ask “why is this night different from all other nights? Why do our prospects want/need what we offer? How do we rate on those drivers? How impo...
lsternmktg.blogspot.com
Les Stern's Marketing Musings: Clients or Patients? Both!
http://lsternmktg.blogspot.com/2013/02/clients-or-patients-both_13.html
Les Stern's Marketing Musings. Wednesday, February 13, 2013. Last week’s Grey’s Anatomy had the docs bristling because some consultants were referring to their patients as clients. Which got me to thinking: What are they- clients or patients? IMHO, both. I think healthcare organizations need to view consumers as clients, and physicians need to treat them as patients. This was reinforced at some focus groups I did for a health system last week. In other words:. So, patient or client? For more about that&#...
lsternmktg.blogspot.com
Les Stern's Marketing Musings: Super Bowl Ad Winners and Losers
http://lsternmktg.blogspot.com/2013/02/super-bowl-ad-winners-and-losers.html
Les Stern's Marketing Musings. Monday, February 4, 2013. Super Bowl Ad Winners and Losers. First, a review. In evaluating these ads, I used a framework developed by some folks at Northwestern Kellogg. The framework is called ADPLAN, and here are the six criteria:. Did the ad attract your attention (good or bad)? 8211; Did the ad stand out (again in a good way)? 8211; Did the ad state benefits and differentiate the brand from competitors? Did you remember whose ad it was, whether or not you liked it?
lsternmktg.blogspot.com
Les Stern's Marketing Musings: November 2013
http://lsternmktg.blogspot.com/2013_11_01_archive.html
Les Stern's Marketing Musings. Friday, November 29, 2013. Hope you had a great Thanksgiving. Your leftovers are now put away. If you are a MOT (if you don’t know what that is – you aren’t), your leftovers may be a little different this year. Latkes and applesauce to go along with the turkey and stuffing. Lose if you don't spend them by year-end. Here are some thoughts about consuming these "leftovers.". Requirements may prevent you from spending those dollars. Instead of mailing your direct mail campaign...
lsternmktg.blogspot.com
Les Stern's Marketing Musings: September 2013
http://lsternmktg.blogspot.com/2013_09_01_archive.html
Les Stern's Marketing Musings. Thursday, September 19, 2013. Can Your Brand Wallop Wal-Mart? I live in Northbrook, IL. The big issue in our town is whether to allow a Wal-Mart to be built here. I am not going to give my opinion, which half of you would like and half of you wouldn’t. But I do want to mention one argument against that, as a marketer, I have a tough time accepting. But why is that the case? Why do small businesses close? Here is what happens. This is not just true for businesses competing a...
healthcarealliancepartners.com
HealthCare Alliance Partners | HIPAA HITECH ARRA EMR | Resources to the Healthcare Proivders | Chicago Illinois |
http://www.healthcarealliancepartners.com/lesstern.asp
Accountng and Financial Services. Frost Ruttenberg and Rothblatt,P.C. Healthcare Design Architect Services. Computer Solutions and Security. Frost Ruttenberg and Rothblatt,P.C. Wyndon Group, Inc. Frost Ruttenberg and Rothblatt,P.C. Wyndon Group, Inc. Computer Solutions and Security. Wyndon Group, Inc. IT Managed Service Provider. Computer Solutions and Security. L Stern and Associates, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc.
healthcarealliancepartners.com
HealthCare Alliance Partners | HIPAA HITECH ARRA EMR | Resources to the Healthcare Proivders | Chicago Illinois |
http://www.healthcarealliancepartners.com/lessternbio.asp
Accountng and Financial Services. Frost Ruttenberg and Rothblatt,P.C. Healthcare Design Architect Services. Computer Solutions and Security. Frost Ruttenberg and Rothblatt,P.C. Wyndon Group, Inc. Frost Ruttenberg and Rothblatt,P.C. Wyndon Group, Inc. Computer Solutions and Security. Wyndon Group, Inc. IT Managed Service Provider. Computer Solutions and Security. L Stern and Associates, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc. Wyndon Group, Inc.
lsternmktg.blogspot.com
Les Stern's Marketing Musings: Leftovers
http://lsternmktg.blogspot.com/2013/11/leftovers.html
Les Stern's Marketing Musings. Friday, November 29, 2013. Hope you had a great Thanksgiving. Your leftovers are now put away. If you are a MOT (if you don’t know what that is – you aren’t), your leftovers may be a little different this year. Latkes and applesauce to go along with the turkey and stuffing. Lose if you don't spend them by year-end. Here are some thoughts about consuming these "leftovers.". Requirements may prevent you from spending those dollars. Instead of mailing your direct mail campaign...
lsternmktg.blogspot.com
Les Stern's Marketing Musings: Want to Be a Super Bowl Ad Critic?
http://lsternmktg.blogspot.com/2013/01/watching-super-bowl-ads.html
Les Stern's Marketing Musings. Thursday, January 31, 2013. Want to Be a Super Bowl Ad Critic? I like to poke fun at the Kellogg people (Northwestern’s B-school, not the cereal), given that I’m a University of Chicago Booth guy. In reality, the rivalry is friendly, and so it wasn’t surprising that Kellogg prof Tim Calkins came to Booth to talk about evaluating Super Bowl ads. I thought his framework was worth sharing, and you might have some fun viewing the ads through it. Here’s what they mean. Because I...
lsternmktg.blogspot.com
Les Stern's Marketing Musings: 2014 Marketing Resolutions
http://lsternmktg.blogspot.com/2013/12/2014-marketing-resolutions_9.html
Les Stern's Marketing Musings. Monday, December 9, 2013. Spending a little money on data (big data or little data) ensures that when you spend a lot of money on implementation, you are doing it right. Most people think print is so 20. Think “social” responsibly. If you are outsourcing social media or blogging or anything else for that matter, it still needs to be your voice. There are certainly people out there who are experts at communicating what you want to say. But what you want to say has to...Video...
SOCIAL ENGAGEMENT