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Marketing Tech Matters – Marketing and Digital Strategy

Marketing and Digital Strategy. August 11, 2016. Good to Great: How Transformations can Fail. August 11, 2016. Product Management in Tranformations. August 11, 2016. Big Data, A Big Idea Whose Time is Now. August 11, 2016. August 11, 2016. What the Cloud Means for Marketing. August 11, 2016. Marketing from A to Z. August 11, 2016. Marketing & Strategy. Thoughts on driving growth by helping companies transition their products, markets and business models.

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Marketing Tech Matters – Marketing and Digital Strategy | marketingtechmatters.com Reviews

https://marketingtechmatters.com

Marketing and Digital Strategy. August 11, 2016. Good to Great: How Transformations can Fail. August 11, 2016. Product Management in Tranformations. August 11, 2016. Big Data, A Big Idea Whose Time is Now. August 11, 2016. August 11, 2016. What the Cloud Means for Marketing. August 11, 2016. Marketing from A to Z. August 11, 2016. Marketing & Strategy. Thoughts on driving growth by helping companies transition their products, markets and business models.

INTERNAL PAGES

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1

Hiring – Marketing Tech Matters

http://www.marketingtechmatters.com/component/content/article/8-a-z/11-hiring

August 11, 2016. Fire fast, hire slow. Smart, tough, beer-test. Skills, technical experience, domain experience, process experience, attitude, fit. Myers Briggs personality types. (I’m ENTJ by the way). Goals, situation, compensation, risk. Need 3 qualified and pick 1. Never pick 1 without having 3 qualified. What does the team need? What do you need? Better be real clear here before you start interviewing so you can filter feedback, sell your choice to the team and effectively on-board. Have you transfo...

2

Advertising and AIDA – Marketing Tech Matters

http://www.marketingtechmatters.com/component/content/article/8-a-z/3-advertising-and-aida

August 11, 2016. Bottom line: there is a clear formula that can help you improve responses rates to your marketing programs. Naked Swahili Enemy Last-one-left = a Response. Now if you understand that, skip what’s below and if not, bear with me. CEOs and Boards always ask CMOs some version of ‘what is your definition of marketing? If you’re not a natural, I suggest following a process with a few proven rules, that for me have delivered abnormally high response rates and brand affinity. 1 Identify the emot...

3

Growth Strategies & Kill Zones – Marketing Tech Matters

http://www.marketingtechmatters.com/component/content/article/8-a-z/10-growth-strategies-a-kill-zones

Growth Strategies & Kill Zones. August 11, 2016. There are many ways to grow, why do we make it confusing? Companies get stuck because of either: a) product b) market or c) channel. Don’t create a growth strategy without first understanding what is limiting the company. Growth is then about fixing the above problem (singular as in fixing one is better than fixing three). New markets: geographies, verticals, horizontals. New products: enhancements, modules, platforms, applications. Because we forget to do...

4

Functions & Roles: Frameworks for Success – Marketing Tech Matters

http://www.marketingtechmatters.com/component/content/article/8-a-z/9-functions-a-roles-frameworks-for-success

Functions & Roles: Frameworks for Success. August 11, 2016. Functions and Roles: Frameworks for Success. If teams spend the bulk of their time explaining things to each other, they are by definition not spending their time executing externally. The sales team has the same problem and they often speak about having a common language for sales stages, processes, goals and methods. OK so confusion is the enemy of productivity and communication is a causal factor. What is the point? Teamwork ALWAYS outperform...

5

Direct Marketing – Marketing Tech Matters

http://www.marketingtechmatters.com/component/content/article/8-a-z/7-direct-marketing

August 11, 2016. I’ll try to be direct and brief upfront here and then provide some commentary for the few and the bored. A formula that works is to get the right:. Follow up (or nurture actions). Goof any of those up and you diminish your investment considerably. In my advertising blog post. I addressed some of these issues so I will focus here on the list, vehicle, creative, timing and follow up. Laquo; Category Creation. Your email address will not be published. Required fields are marked *.

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Where innovation creates Tech branding | Marketing Tech Insights

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information. Wes Durow, CMO, Mitel. The Nuances of Marketing. Dee Hadley, CMO, UNO Restaurants. Harnessing the Power of Mobile through Marketing Automation. Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]. In a World of Digital Tools and Data Analysis, How Does Creativity Rank? Michael Mendenhall, CMO and Chief Communications Officer, Flex [NASDAQ: FLEX]. Marketing in the Age of Information Ubiquity. Douglas Turk, CMO, JLT Group.

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Musings of a marketing geek in a tech heavy world. Skip to primary content. Skip to secondary content. Creative Uses for Custom Data Objects. April 21, 2014. Some of the typical uses for CDOs are:. Extra segmentation information from CRM. Events (E9 and E10 have an actual Event CDO). Surveys (E9 has a Survey CDO, E10 doesn’t but you could just as easily store survey data on CDOs). Warranty expiration information for purchased products. Opportunity Data (beyond just stage and closed won/lost) for nurturin...

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Marketing Tech Matters – Marketing and Digital Strategy

Marketing and Digital Strategy. August 11, 2016. Good to Great: How Transformations can Fail. August 11, 2016. Product Management in Tranformations. August 11, 2016. Big Data, A Big Idea Whose Time is Now. August 11, 2016. August 11, 2016. What the Cloud Means for Marketing. August 11, 2016. Marketing from A to Z. August 11, 2016. Marketing & Strategy. Thoughts on driving growth by helping companies transition their products, markets and business models.

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Want Internet Traffic? We Build It, They Come...

The internet has brought about dynamic changes in the business world. Most businesses and customers are now using the internet as a means to market and search for products and services in their local area. It is now common to find virtual stores where everything from ordering, delivering to payment is conducted through online means. That allows customers to see their products and services. Mobile Website Builders in Ft. Myers FL. First, let’s take a look at some of the key differences between desig...

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Digital Marketing News: customer experience, social, mobile marketing - Marketing Tech News

Better late than never: Why you should finally add instant messaging to your marketing mix. Brands have taken years to fully embrace the introduction of IM in their marketing efforts. Sure, some dipped their toes into the SMS pool but it was messaging apps that woke brands up to the opportunity that they were missing. Cristina Constandache, VP of Global Partnerships at Viber, discusses the growing role of instant messaging in brand-customer communications. From brand storytelling to storyliving through VR.

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Learning to be the best! Wednesday, January 3, 2018. Not For The Fiat Of Heart #777. DO YOU HAVE WHAT IT TAKES! Turn OFF The TV! Time to BUST OUT INTO your own creative mode and to go to work listen to no ONE who says you will not succeeded and turn that noise OFF! KEYS to success are by watching and listening to others failures and you turning up your creative juices. STOP buying into others successes lit·er·al·ly. Start by using free tools to get your affiliate marketing off the ground. You from accomp...

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