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Digital Marketing News: customer experience, social, mobile marketing - Marketing Tech News

Marketing Tech News: Advertising, commerce, content, customer experience, data-driven, cloud, mobile, personalised, search and social

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Digital Marketing News: customer experience, social, mobile marketing - Marketing Tech News | marketingtechnews.net Reviews

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Marketing Tech News: Advertising, commerce, content, customer experience, data-driven, cloud, mobile, personalised, search and social

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1

Data-driven marketing news: All the latest news and analysis - Marketing Tech News

https://www.marketingtechnews.net/categories/data-driven-marketing-news

Why every marketing department needs a data scientist. We’ve all heard how the never-ending repository of big data holds the answer to every marketing question imagined. In many ways, this is true. What’s also true is that with so much data coming from everywhere, marketers can struggle to steer creative campaigns in the right direction. This begs the question: Does every marketing department need a data scientist? 25 August 2016, 0 comments. Categories: Big Data. The reality is that 7.5 million of u...

2

Using big data on a personal level to gain greater consumer buy-in - Marketing Tech News

https://www.marketingtechnews.net/news/2015/jul/29/using-big-data-personal-level-gain-greater-consumer-buy-

Using big data on a personal level to gain greater consumer buy-in. 29 July 2015, 00:12 am. As consumers, our lives and identities become more and more digitised every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of content, YouTube users uploaded 72 hours of new video, and Yelp users posted 26,380 reviews. These statistics are not per week or even per day — they are per minute. Because many marketers also lack a visual representat...

3

Analysing increased adoption of big data, IoT and cloud in digital marketing initiatives - Marketing Tech News

https://www.marketingtechnews.net/news/2015/jul/30/analysing-increased-adoption-big-data-iot-and-cloud-digital-marketing-initiatives

Analysing increased adoption of big data, IoT and cloud in digital marketing initiatives. 30 July 2015, 00:12 am. The Internet of Things and the cloud are increasingly being used to support and drive digital marketing initiatives, according to a new survey released this week. The survey found that over a third (38%) are still in the early stages of using big data to support digital marketing initiatives however 28% are being very aggressive in how they are approaching it. Nearly half said that big data-b...

4

McDonald’s uses QR codes to increase their mobile marketing efforts - Marketing Tech News

https://www.marketingtechnews.net/blog-hub/2013/feb/01/mcdonalds-uses-qr-codes-to-increase-their-mobile-marketing-efforts

McDonald’s uses QR codes to increase their mobile marketing efforts. 01 February 2013, 10:10 am. Next time you’re biting into that Big Mac. You won’t need to put too much effort into finding out the nutritional value of the meal you’re consuming. McDonald’s is now going to do most of that legwork for you. Last week, the fast food giant launched new packaging design in 14,000 of its United States outlets, which include a QR code. McDonald’s Chief Brand Officer, Kevin Newell. Said, “Our new packaging...

5

Consumers are wising up to their power as social influencers - Marketing Tech News

https://www.marketingtechnews.net/news/2014/nov/26/consumers-are-becoming-wise-their-power-social-influencers

Consumers are wising up to their power as social influencers. 26 November 2014, 13:01 pm. Targeting key influencers on social media to help get a marketing message out is a tactic that is proving successful for brands, but consumers are beginning to realise just how vital they are to this strategy. Ldquo;Our research shows that consumers are giving brands a clear message about what they want; nowadays, they are looking for a true value exchange between the business and the customer. It needs to be mo...

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Digital Find News | Digital Industry News | Digital Find Digital Recruitment

http://www.placed8.com/category/news

Ad Exchanges & Trading Desks. RTB, DSP, SSP. Campaign Delivery; Analysis & Optimisation. Lawsuit Brought Against Facebook. January 3, 2014. Lawsuit Brought Against Facebook. Facebook is facing a lawsuit concerning claims that it has been selling its user’s private messages on to advertisers without consent. Source: www.telegraph.co.uk. Google Penalties For Non-Mobile Publishers. December 11, 2013. Google Penalties For Non-Mobile Publishers. 8220;I believe that in the not too distant future, search engine...

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HP warns how all smartwatches are vulnerable to attacks in latest research - Wearable Tech News

http://www.wearabletechnology-news.com/news/2015/jul/23/hp-warns-all-smartwatches-are-vulnerable-attacks

HP warns how all smartwatches are vulnerable to attacks in latest research. 23 July 2015, 00:12 am. Research from HP Fortify on Internet of Things (IoT) security has revealed 100% of smartwatches tested contain “significant” vulnerabilities, including authentication, encryption and privacy concerns. HP used HP Fortify on Demand, a managed application security testing service, to assess 10 smartwatches alongside their Android and iOS cloud and mobile application components. As the IoT develops and exp...

wearabletechnology-news.com wearabletechnology-news.com

What does Apple Pay mean for the future of the Apple Watch? - Wearable Tech News

http://www.wearabletechnology-news.com/news/2015/jul/16/what-does-apple-pay-mean-future-apple-watch

What does Apple Pay mean for the future of the Apple Watch? 16 July 2015, 13:01 pm. The launch of the Apple Pay service in the UK earlier this week, where users can pay for services by simply tapping their smartphone or smartwatch, caused the technology media to go into meltdown – a bit like any other Apple-related event. This final issue was of interest to us at. Since the frenzy of April’s launch, on some days selling fewer than 10,000 models. So can Apple Pay give a timely boost to the Apple Watch?

developerevents.org developerevents.org

ShmooCon 2017 | Developer Events

http://www.developerevents.org/event/shmoocon-2017

ShmooCon 2017 Developer Events. Global Developer Events List. 13 January 2017 08:00. 15 January 2017 18:00. Washington Hilton, Washington, Washington Hilton. AFFORDABLE ShmooCon is about high quality without the high price. Keep in mind that space is limited, and we’ve sold out quickly every year. ENTERTAINING Brain melting from all the cool tech you’re learning? Be sure to check out the other events running during ShmooCon, including the Lockpick Village, ShmooCon Labs, Hack Fortress, and more. Lorem ip...

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NamesCon 2017 | Developer Events

http://www.developerevents.org/event/namescon-2017

NamesCon 2017 Developer Events. Global Developer Events List. 22 January 2017 08:00. 25 January 2017 18:00. Tropicana Las Vegas, Las Vegas, Tropicana Las Vegas. NamesCon is the largest annual domain-industry conference, attracting attendees from around the globe. Attend compelling keynotes, informative panels, and hands-on workshops led by industry experts. Facilitate valuable connections through engaging social events and structured business networking opportunities. Brought to you by TechForge.

wearabletechnology-news.com wearabletechnology-news.com

Opinion: Don’t bet against Apple in the self-care wearables space - Wearable Tech News

http://www.wearabletechnology-news.com/news/2015/jul/20/alternative-opinion-dont-bet-against-apple-self-care-wearables-space

Opinion: Don’t bet against Apple in the self-care wearables space. 20 July 2015, 00:12 am. Apple, not surprisingly, has attracted plenty of headlines in recent weeks, whether it’s the rollout of Apple Pay, or the diminishing success of the Apple Watch. Indeed, recent figures revealed. Sales down 90% since the first week’s launch, while analysts at BMO Capital Markets noted they were “disappointed” with sales of the smartwatch and lowered its estimates. But does the Apple Watch lack a unique selling point?

developer-tech.com developer-tech.com

Developer Analytics & Research on web, device, apps - Developer Tech

http://www.developer-tech.com/categories/analytics

Take a page out Googles (Play)book with news app for Android developers. Image Credit: iStockPhoto/ JasminSeidel. Google has launched a news app called Playbook for Developers. Which offers a centralised place for Android developers to stay updated with all the latest on the worlds most popular operating. 22 June 2016, 0 comments. Categories: Analytics. IBM rolls out cloud data and analytics marketplace targeting developers. 05 February 2016, 0 comments. Categories: Analytics. 15 October 2015, 0 comments...

developer-tech.com developer-tech.com

Tech Developer Resources - Developer Tech

http://www.developer-tech.com/resources

The key steps of comprehensive app testing. The software lifecycle has changed dramatically in recent years. We no longer live in a develop-test-release-move on world. Users expect higher quality applications and software, and they expect them quickly. To meet these expectations, the QA lifecycle has changed with it. By Applause, 12 April 2016, 0 comments Categories: Quality. Why Mobile Apps Fail: Failure to Launch. Ever wondered why some mobile apps seem doomed to fail? More about the book. Our type des...

social-tv.net social-tv.net

Social TV Forum - TV Apps Hackathon, Social TV Events

http://www.social-tv.net/index.php

Skip to main navigation. Skip to 1st column. Skip to 2nd column. Social TV Forum, Conference and Exhibition. Social Media World Forum Europe. Social Media World Forum North America. Apps World North America. We're back to school now, folks, with event invites popping into our inboxes." class="slickTip" target=" blank" Marketing Nuggets: Adblock Plus, Salesforce's new marketing app and GBBO. We're back to school now, folks, with event invites popping into our inboxes. C)iStock.com/Eva Katalin Kondoros.

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Telecoms Events - Telecom Tech News

http://www.telecomstechnews.com/events

DMWF Digital Marketing World Forum. 18th Oct 16 - 19th Oct 16 Metropolitan West, New York. DMWF is the leading digital marketing conference. Which brings together the worldwide marketing community to tackle the challenges that the digital and social future presents. Will be held on 18th – 19th October 2016. The digital landscape is always evolving and CMOs must equip themselves to address the challenges that this evolution brings. Our digital marketing agenda. IoT Tech Expo North America. Now in its 2nd ...

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Where innovation creates Tech branding | Marketing Tech Insights

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Digital Marketing News: customer experience, social, mobile marketing - Marketing Tech News

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