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The Greenery @ Ogilvy

The Greenery @ Ogilvy. Tuesday, July 7, 2009. The Greenery is now OgilvyEarth. In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network. Progress means change, and in this case a new website and blog along with a new name and set of capabilities. So go here: www.OgilvyEarth.com. But OgilvyEarth is just anoth...

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The Greenery @ Ogilvy | ogilvysthegreenery.blogspot.com Reviews
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The Greenery @ Ogilvy. Tuesday, July 7, 2009. The Greenery is now OgilvyEarth. In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network. Progress means change, and in this case a new website and blog along with a new name and set of capabilities. So go here: www.OgilvyEarth.com. But OgilvyEarth is just anoth...
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The Greenery @ Ogilvy | ogilvysthegreenery.blogspot.com Reviews

https://ogilvysthegreenery.blogspot.com

The Greenery @ Ogilvy. Tuesday, July 7, 2009. The Greenery is now OgilvyEarth. In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network. Progress means change, and in this case a new website and blog along with a new name and set of capabilities. So go here: www.OgilvyEarth.com. But OgilvyEarth is just anoth...

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The Greenery @ Ogilvy: No Country for Clean Coal

http://ogilvysthegreenery.blogspot.com/2009/03/no-country-for-clean-coal.html

The Greenery @ Ogilvy. Thursday, March 5, 2009. No Country for Clean Coal. Here's a good one to share: A new "PSA" directed by acclaimed filmmakers Joel and Ethan Coen (of Raising Arizona, O Brother Where Art Thou. And No Country for Old Men. Fame) It's the latest in a series of clever :30 commercials produced by ThisIsReality.org. To debunk the myth of clean coal technology. It was produced in partnership with Al Gore’s Alliance for Climate Protection. The Greenery @ Ogilvy. The Greenery @ Ogilvy.

2

The Greenery @ Ogilvy: New From Tropicana

http://ogilvysthegreenery.blogspot.com/2009/01/refreshing-news-from-tropicana.html

The Greenery @ Ogilvy. Friday, January 23, 2009. Then yesterday's New York Times. From a comms perspective, it's interesting that the Times story made no mention of the rainforest initiative. It seems Pepsico is tailoring its messaging to different targets; the more complex supply chain story to the business crowd and the engaging, participatory opportunity to the everyday Tropicana drinker. Perhaps the greater brand-building opportunity would have been to achieve synergy between these two initiatives.

3

The Greenery @ Ogilvy: Earth Hour

http://ogilvysthegreenery.blogspot.com/2009/03/earth-hour.html

The Greenery @ Ogilvy. Friday, March 27, 2009. So Saturday evening is Earth Hour. At 8:30 PM, nearly a billion people from around the globe are expected to switch off their lights for one hour. This simple act will be counted as a "vote" for the earth and a message of support for the upcoming COP15 summit in Copenhagen. As I like to quote Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.".

4

The Greenery @ Ogilvy: The Greenery is now OgilvyEarth

http://ogilvysthegreenery.blogspot.com/2009/07/greenery-is-now-ogilvyearth.html

The Greenery @ Ogilvy. Tuesday, July 7, 2009. The Greenery is now OgilvyEarth. In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network. Progress means change, and in this case a new website and blog along with a new name and set of capabilities. So go here: www.OgilvyEarth.com. But OgilvyEarth is just anoth...

5

The Greenery @ Ogilvy: There’s No Wrong Way to Meet a Royal

http://ogilvysthegreenery.blogspot.com/2009/04/theres-no-wrong-way-to-meet-royal.html

The Greenery @ Ogilvy. Friday, April 3, 2009. There’s No Wrong Way to Meet a Royal. 8230;When you’re an Obama, that is. This time, however, things were palpably different. Our pride was invested in our leader’s success, so we paid attention. And Obama knew our eyes were on him, so he made sure he shined. Brokering deals, delivering glittering orations, advancing world dreams and looking downright dapper was all in a good day’s work. Goofy “class photos” and the President’s thumbs ups as...

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The Greenery @ Ogilvy

The Greenery @ Ogilvy. Tuesday, July 7, 2009. The Greenery is now OgilvyEarth. In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network. Progress means change, and in this case a new website and blog along with a new name and set of capabilities. So go here: www.OgilvyEarth.com. But OgilvyEarth is just anoth...

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