solar-strategies.blogspot.com

Solar Marketing Strategies

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

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Solar Marketing Strategies | solar-strategies.blogspot.com Reviews

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Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

<META> KEYWORDS

1 solar marketing strategies

2 posted by

3 warren schirtzinger

4 2 comments

5 relative advantage

6 no comments

7 labels solar power

8 technology adoption

9 purchase decision

10 labels product management

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Solar Marketing Strategies | solar-strategies.blogspot.com Reviews

https://solar-strategies.blogspot.com

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

INTERNAL PAGES

solar-strategies.blogspot.com

1

Solar Marketing Strategies: Smart Grid Standards Must Come First

http://solar-strategies.blogspot.com/2010/04/smart-grid-standards-must-come-first.html

Techniques, ideas and strategies for expanding the use of solar power. Friday, April 30, 2010. Smart Grid Standards Must Come First. Technology adoption is all about standards. To succeed with consumers, one firm's gadget often has to work with other gadgets from other firms. Early adopters who are using Smart Grid Investment Grants (SGIG) are currently choosing hardware, software and communications technology well before most of the relevant standards have been settled. This creates enormous * risk.

2

Solar Marketing Strategies: Meet the Gatekeeper of Solar's Mainstream Market

http://solar-strategies.blogspot.com/2010/05/meet-gatekeeper-of-solars-mainstream.html

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, May 05, 2010. Meet the Gatekeeper of Solar's Mainstream Market. The solar industry has been selling to an early market of innovators and early adopters for many years now. And there are still plenty of customers in the early market to sell to. What are the characteristics of the customers who make up 84% of the solar market? Meet the gatekeeper of solar's mainstream market - the early majority. The early majority shares som...

3

Solar Marketing Strategies: Product Adoption Fundamentals

http://solar-strategies.blogspot.com/2010/01/product-adoption-fundamentals.html

Techniques, ideas and strategies for expanding the use of solar power. Thursday, January 14, 2010. The Technology Adoption Lifecycle is a model that describes a market’s acceptance of a new technology in terms of the types of consumers it attracts throughout its useful life. It is probably the most well established model in “new product marketing” because it provides useful insight at all stages of market development. Five groups were identified as follows:. 8226; Innovators- 2.5% of the population.

4

Solar Marketing Strategies: Solar Forces a Change in Behavior

http://solar-strategies.blogspot.com/2010/04/solar-forces-change-in-behavior.html

Techniques, ideas and strategies for expanding the use of solar power. Sunday, April 11, 2010. Solar Forces a Change in Behavior. I think it was Nathan Lewis of the California Institute of Technology who first said that solar energy-generated electricity does nothing "new." People already have electricity. And that is true. Solar doesn't offer an improvement in capability. But that's not the real barrier to the public's adoption of solar power. As long as everyone agrees that centralized solar electric p...

5

Solar Marketing Strategies: Does Grid Parity Matter?

http://solar-strategies.blogspot.com/2010/03/does-grid-parity-matter.html

Techniques, ideas and strategies for expanding the use of solar power. Tuesday, March 09, 2010. Does Grid Parity Matter? One of the primary assumptions in the solar industry is: "if the cost of something gets low enough, everyone will automatically buy it." In my mind there is no guarantee that solar power will become mainstream when it costs approximately the same, or even less than conventional sources. But the most powerful factor in PC market development was a compelling application called the spread...

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solar-strategies.com

About Me

http://www.solar-strategies.com/about.html

Solar Strategies LLC is a strategy consulting practice devoted to helping solar companies achieve market leading, differentiated, and profitable positions for their products and services. My direct telephone number is 1 (206) 905-9471. My goal is to deliver the insights, counsel and results necessary to create the solar industry's most profitable and valuable companies. Notable contributions / solar market experience include:. Authored articles as a "renewable energy insider" for Renewable Energy World, ...

hightechstrategies.net

High-Tech Marketing Strategies

http://www.hightechstrategies.net/index.html

Strategies for Emerging High-Tech Companies. Techniques and ideas for accelerating the adoption of solar power and renewable energy. The following articles summarize the unique requirements of technology marketing:. Top Ten Mistakes in Technology-Based Business. Sixty percent of the high-tech startup companies that succeed in getting venture capital end up in bankruptcy. Here are some of the reasons the failure rate is so high. ( ref 1. Historical Perspective: The Original Technology Adoption Lifecycle.

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solar-strategies.blogspot.com

Solar Marketing Strategies

Techniques, ideas and strategies for expanding the use of solar power. Wednesday, October 06, 2010. What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House? The solar industry absolutely needs regulatory certainty, but it also needs to become sustainable on its own…a process that is referred to as market transformation. Market Transformation is the strategic process of intervening in a market to create lasting change in market behavior by removing identif...

solar-strategies.com

Warren Schirtzinger › Solar Marketing Strategies

Warren Schirtzinger senior strategist. Solar Strategies is a strategy consulting practice devoted to helping solar companies achieve market leading, differentiated, and profitable positions for their products and services. Deliver insights, counsel and results necessary to create the solar industry's most profitable and valuable companies. Teach and apply market development principles. That lead clients through the discovery and decision-making process to achieve results quickly. Follow me on twitter.

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Raquo; Das Institut. Business Institute Solar Strategy. Wir beraten Investoren bei der Selektion von Projekten. Wir betreiben Solaranlagen in Deutschland und Spanien. Wir beraten Photovoltaikunternehmen einen höheren Kundenutzen zu generieren.

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